3 Growth Hacks Spotify uses in Brand Strategy – Brand Minds 2019

3 Growth Hacks Spotify uses in Brand Strategy

 

Spotify Technology SA is a Swedish entertainment company founded by Daniel Ek and Martin Lorentzon. They launched their music, podcast, and video streaming service on 7 October 2008. The company's title is a combination of "spot" and "identify".

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image source: spotify.com

Spotify by numbers

Spotify is currently available in 65 countries all over the world and provides access to more than 35 million songs

Spotify is a freemium service: it offers free basic features with advertisements or limitations, while additional features, such as imp...






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