5 domains that will be revolutionised by VR – part II – Brandminds 2018

5 domains that will be revolutionised by VR - part II

This is a continuation of last week's article.

3. Healthcare and medicine

According to inc.com, one of the key implementations of virtual reality in the medical field is that it will allow doctors and medical professionals to practice procedures that they don't regularly have access to in the office. There are a variety of different mobile virtual reality devices that are becoming equip to handle these exercises. Among them, Gear VR, VR One, and Google Cardboard have stood out as some of the most promising. These devices will dramatically change the way in which hospitals and health care facilities are able to train their nurses, doctors, and medical personnel. There are many instances of virtual reality already playing a role in training.

Nicklaus Children's Hospital has recently partnered with Next Galaxy Corp, an augmented and virtual reality company, to create software designed for procedures in hospitals. The technology is centered on the virtual reality medical instructional software, which functions to guide users through procedures like a Foley catheter insertion, cardiopulmonary resuscitation, and wound care. As the technology continues to advance, training new employees will become easier and more cost effective. In addition, the training itself will be more effective. "By enabling the trainee to immerse himself in a virtual reality environment, the staff member is able to synthetize a much more realistic and memorable experience for the new employee. Among its many proven benefits, virtual reality has shown remarkable abilities in enabling medical staff to learn and retain information," writes inc.com.

For the first time in the history of medicine, on 14 April 2016 Shafi Ahmed cancer surgeon performed an operation using a virtual reality camera at the Royal London hospital. Everyone could participate in the operation in real time through the Medical Realities website and the VR in OR app. "Virtual reality could elevate the teaching and learning experience in medicine to a whole new level. Today, only a few students can peek over the shoulder of the surgeon during an operation and it is challenging to learn the tricks of the trade like that. With a virtual reality camera, surgeons can stream operations globally and allow medical students to actually be there in the OR using their VR goggles," writes medicalfuturist.com.

At the same time, VR can help relax the patients, treat their phobias and PTSD. Professor Albert Rizzo, director of VR in the medical field and who works at the Institute of modern creative technology, uses virtual reality exposure therapy, particularly with the soldiers, who survived post-traumatic stress syndrome, caused by hostilities. The essence of the therapy lies in patient’s immersion in simulation, where he drives the Hammer and suddenly a homemade device explodes in a certain place. "This is peculiar stimulation of the imagination, where the patient is trying to work over the trauma or any other problems by a specific provocative method," wrote Forbes.

More you can read here, here and here.

4. Tourism

The tourism industry is one of the first to take advantage of the technology. Many tourism sites has developed VR tours, which take you to a world where you feel that you are part of the scene and can have interactions with the various elements at the scene. Most of the world famous sites have some or the other technologies in action to help increase the visitor experience.

According to Lonely Planet, Marriott Hotels has been trying out virtual reality experiences and has allowed guests at certain hotel locations to trial a VR headset. The company also unveiled a virtual travel content platform – called VR Postcards – which are immersive travel stories that follow a real traveller heading to a unique destination, such as the Andes Mountains in Chile, an ice cream shop in Rwanda or the streets of Beijing. "Some companies are using VR to entice would-be travelers to their product. Earlier this year, Carnival Cruises ran a promotion with AT&T using Samsung VR technology. They set up in 133 stores around America allowing people to have a virtual reality experience of what it’s like aboard one of their cruise ships. The company noted that it’s exploring how it could adopt VR into its sales as it could be used by travel agents to show to clients a prospective cruise experience," explains Lonely Planet.

Moreover, a recent Travelzoo survey of more than 6,000 travellersin Asia, Europe, North America and South America found about 80% of people feel robots will be a big part of their lives by 2020 and nearly two-thirds said they would be comfortable with using them in the travel industry. Those efforts are already underway in certain places, as Amsterdam’s Schiphol Airport and KLM have been testing a robot designed to help passengers find their gates and Costa Cruises have a new multi-lingual humanoid robot that can give recommendations to travelers.

5. Entertainment

Offering a distinctive experience far beyond attending a concert, show or sports game, virtual reality technology provides a standout option to live entertainment enthusiasts everywhere.

Moreover, with virtual reality technology, more fans can have that front row experience. The specialized 3-D 360-degree technology offers a view that being in the audience could never buy – placing cameras in locations beyond a front row experience (i.e. under the basketball hoop, in the end zone, etc.) – and gives the user the feeling of being in a special place. "Virtual reality provides a whole new medium. Whereas Hollywood movies have to be 72 minutes to be considered a theatrical film, virtual reality doesn’t have these restrictions. In fact, viewers have the opportunity to do so much more, such as meeting the actors and actresses “in-person” – an opportunity that few others have had the chance to do," says psfk.com.

Another interesting perspective can be read here.

  1. Hello! This is my 1st comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading your blog posts. Can you recommend any other blogs/websites/forums that cover the same subjects? Thank you!

  2. I have been surfing online more than three hours nowadays, yet I never discovered any fascinating article like yours. It¡¦s pretty price enough for me. Personally, if all web owners and bloggers made excellent content as you did, the net might be a lot more useful than ever before.

  3. I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade web site post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own site now. Actually the blogging is spreading its wings rapidly. Your write up is a great example of it.

  4. Wow! This can be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Fantastic. I am also an expert in this topic therefore I can understand your hard work.

  5. Thank you so much for giving everyone a very splendid possiblity to read critical reviews from this website. It is always so brilliant plus jam-packed with a lot of fun for me personally and my office fellow workers to visit your site more than thrice every week to learn the latest secrets you have. Not to mention, I am just actually amazed considering the powerful concepts you give. Some 2 points in this posting are certainly the most beneficial we have had.

  6. Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very soon!

  7. I want to express my appreciation to the writer just for rescuing me from such a instance. Because of browsing through the the web and coming across advice that were not productive, I was thinking my entire life was done. Existing without the presence of strategies to the issues you’ve resolved through your main short article is a crucial case, and those that could have in a wrong way affected my entire career if I had not come across your web site. Your good capability and kindness in playing with every aspect was precious. I’m not sure what I would’ve done if I hadn’t come upon such a thing like this. It’s possible to at this point relish my future. Thanks for your time very much for your reliable and result oriented guide. I won’t think twice to endorse the blog to anyone who desires guidance on this problem.

  8. I like what you guys are up also. Such intelligent work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

  9. I not to mention my guys came examining the nice things on your web blog and so all of a sudden came up with an awful feeling I never thanked the blog owner for those tips. The people came so stimulated to learn them and have now unquestionably been enjoying these things. Appreciation for really being so considerate and also for getting variety of magnificent areas most people are really eager to learn about. Our sincere regret for not saying thanks to you sooner.

  10. I have been exploring for a little for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i’m happy to convey that I have a very good uncanny feeling I discovered exactly what I needed. I most certainly will make sure to don’t forget this web site and give it a glance regularly.

Leave a Reply

Your email address will not be published. Required fields are marked *

x

Sign up to our newsletter