Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain.

Moreover, the level of fraud was lower by more than 83 percent compared to the industry average.  The study looked at more than 6.5 billion display and video impressions in campaigns run through TAG Certified channels by three major media agencies: GroupM, IPG/Mediabrands and Horizon Media. Analyses by verification technology providers have found the levels of Invalid Traf...






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