Brand loyalty: chronicle of a death foretold – Brand Minds 2019

Brand loyalty: chronicle of a death foretold

by Ionut Rosca, Behaviour Planner at g7 Romania

Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom in response to profound cultural shifts and to the ongoing digital disruption of the consumer journey. Dying or not, there is a general consensus that the never-ending proliferation of brands, the rapid rise of private labels and the steep price competitiveness generated by brands with little, if any, effective differentiation are wearing loyalty down.

This is big news for markete...






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