Campaigns That We Admire : BIHOR COUTURE – standing up against cultural appropriation – Brand Minds 2019

Campaigns That We Admire : BIHOR COUTURE – standing up against cultural appropriation

Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dictionary)

Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators. Beau Monde, a fashion magazine with 100% original Romanian content, together with McCann Romania, decided to take a stand against cultural appropriation by launching BIHOR COUTURE, a Romanian fashion b...






To read the article in full version, please login or register BELOW.

  • Register with us by filling out the form below.
    Password must be at least 7 characters long.