Campaigns That We Admire: Grolsch “Awake Your Curiosity Experiment” – Brand Minds 2019

Campaigns That We Admire: Grolsch "Awake Your Curiosity Experiment"

Grolsch came with a new challenge for the everyday experimentalist and tried to transpose the emotions that we feel when we are listening to music, visually. The result was a spectacular and full of intensity one.


Through a musical experiment the brand representatives chose three essential ingredients: a live concert, neuroscience and visual art. Grolsch brought in front the emotions and, for a half an hour, succeeded in taking out the daily from the experiment’s participants’ preoccupations. 13 experimentalists took part at ...

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