Campaigns That We Admire: The Humanity Test by JWT London – Brand Minds 2019

Campaigns That We Admire: The Humanity Test by JWT London

UN Women NC UK and J Walter Thompson London recreated the reCAPTCHA 'human tests' that are commonly used by websites against spam bots to raise awareness of the 39,000 girls forced into child marriages every day.

The Humanity Test requires users to prove their humanity by selecting pictures of brides, before revealing the child brides they overlooked and their stories. So far 72% of 8,806 people who have taken the test have failed it by not accurately identifying images of all brides.

The test then prompts participants to help #drawaline aga...






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