EACA welcomes increased transparency in platform to business relations – Brand Minds 2019

EACA welcomes increased transparency in platform to business relations

Online platforms will have to become more transparent when trading with businesses, according to a proposal released by the European Commission today. The regulation would introduce new rules for platforms obliging them to simplify their terms and conditions, to lay out the main parameters for ranking and to provide for redress mechanisms.

Advertising and media agencies work closely with platforms, such as Google and Facebook, and must be able to rely on fair, transparent and balanced trading practices. EACA therefore endorses the proposed r...






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