European advertising business confidence rises rapidly in the first quarter of 2018, led by the UK – Brand Minds 2019

European advertising business confidence rises rapidly in the first quarter of 2018, led by the UK

The business confidence in the ad industry increased 12 points from +1 in January 2018 to +13 in April 2018. It is the highest  level of confidence measured over the past year, close to the previous peak of +16 points reported at the end of 2016.  The information is generated by the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).

The European-wide confidence index could rise further over the next quarter, as the expectation of advertising demand increases from +8 point...






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