GfK: global smartphone revenue grew 18 percent year-on-year to USD 129.8 billion in 1Q 2018 – Brand Minds 2019

GfK: global smartphone revenue grew 18 percent year-on-year to USD 129.8 billion in 1Q 2018

Global smartphone demand fell two percent to 347 million units in the first quarter of 2018 (1Q18), according to the research and analytics' company GfK. Demand was especially bad in China (down six percent year-on-year) and North America (down five percent year-on-year). Still, global smartphone average sales price (ASP) growth accelerated further to 21 percent year-on-year in the first quarter of 2018. As a result, revenue grew 18 percent year-on-year to USD 129.8 billion despite the fall in demand.

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