GfK released new purchasing power study for Germany, Austria & Switzerland – Brand Minds 2019

GfK released new purchasing power study for Germany, Austria & Switzerland

The Swiss surpass the Germans and Austrians when it comes to purchasing power in 2018, shows the latest GfK study. According to the press release, the available net income within each of these countries also varies markedly. None of the federal states or cantons encompassing the countries’ capitals top the national rankings as the purchasing power hotspots are found elsewhere. 

According to GfK’s new study, inhabitants of the Swiss canton of Bern, where the country’s government resides, have a 2018 per-capita purchasing power of €37,270. Inh...






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