How to speak marketing for the Generation Z? – Brandminds 2018

How to speak marketing for the Generation Z?

If you still haven't figured out the Millennials yet is high time you do it, because there is a new generation coming your way: one that is even younger and closer to technology then the Millennials. Unlike Millennials who are stereotyped as self-involved and demanding, the New York Times calls Gen Z “conscientious, hard-working and mindful of the future.”

According to yourcareerintel.com, more than a quarter of America’s population belongs to Gen Z, giving it a slight edge in size over Baby Boomers (23.6%) and Millennials (24.5%), reports U...






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