• Brandminds 2019

Main questions before planning a marketing research

A marketing research done right needs planning and the important and right questions asked on time.Therefore, we decided to show you some of the questions we believed you should make sure you ask yourself,your department and your business,prior to starting a marketing research.

  • What do I want to achieve with the marketing research?
  • Do I need help with it? / Do we need to hire a research company?
  • How can I reach my target?
  • What other organizations have asked and answered comparable question to ones I have?
  • What experts have insights into the questions we want to answer?
  • Are there industry associations with ideas on answers or research methods to make us smarter?
  • Are there other organization’s surveying our audience that might allow us to include some questions?
  • Could I propose a joint research project with another organization to satisfy our mutual needs?
  • Are there university programs where students can conduct research for us?
  • Is the target market winning anything out of my business?
  • Is the target market easy to be managed or how hard is it to be managed?
  • Whom is my main competition?

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