Mobile advertising to pass the $100 billion mark for the first time – Brand Minds 2019

Mobile advertising to pass the $100 billion mark for the first time

Digital media has now surpassed linear television to become the No.1 category in advertising revenues. Within digital, the majority of advertising sales (54%) is now generated by impressions and clicks on mobile devices. The data are gathered from Magna Advertising's Spring Forecast, June 2017. Globally, media owners advertising revenues are projected to grow by +3.7% in 2017, to $504 billion. This is a noticeable drop compared to 2016 which displayed a record +5.9% growth rate. Global advertising growth is expected to re-accelerate to +4.5%...






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