Nomophobia – what it is and how it presents itself – Brand Minds 2019

Nomophobia - what it is and how it presents itself

95 percent of Romanians don’t leave the house without their smartphone. This is only one of the information gathered by Huawei, that conducted a study together with the multinational market research company Ipsos, collecting data from 12 countries, including Romania. The purpose of the study was to analyse the behaviour of smartphone users over 24 hours.

The study by Huawei and Ipsos concludes that 79 percent of Romanians use their smartphone to read their e-mails, check their social media accounts and messages, while 64 percent do this when...






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