The huge power and potential of Snapchat – Brand Minds 2019

The huge power and potential of Snapchat

Launched in July 2011, by three Stanford University students (Evan Spiegel, Reggie Brown and Bobby Murphy), Snapchat went from being an application created for a University project to one of the biggest social media sensations in the recent years. First launched under the name Picaboo, the app received a re-launch and a rebranding and became the Snapchat that we all know and love.

The social media platform has grown immensely in popularity over the last 4 years and has now become one of the biggest social media platforms of this time. With o...






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