WhatsApp has become one of the most popular messaging apps in the world, with 1 billion daily users. Besides being a phenomenon in the people's private lives, the app is taking control in the work side of the story, businessmen and women using it more and more in their everyday business activities.
A reality that is seen also by the app's owners that are getting ready to start capitalizing more on its success. According to Tech Crunch, WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.
Moreover, recently, WhatsApp began testing verified accounts for businesses. "Conversations with businesses are encrypted and they can be blocked. Interestingly, if a business isn’t already in your phone number contacts, its name will appear as whatever they register themselves as instead of their number. This could allow WhatsApp to create a business search engine with optional sponsored results, or let businesses cold-message people, possibly for a fee," wrote Josh Constine for Tech Crunch. More on the subject one can read here.
As the interest towards the app's use for business is constantly growing, we are offering you some tips on how to maximize the app's features on the professional life as well.
- Look at its importance in Customer Communication
According to ProfitBooks, following up on WhatsApp instead of direct calling on the phone calls will help you get a 40% higher response rate. "No one appreciates phone calls from unknown numbers, but we are more likely to respond to personal messages. When we start using WhatsApp for customer communication, we noticed better response and engagement. This also gives an opportunity to be little informal. For example, you have sent a quotation to your potential customer but haven’t heard from him, what do you do? You either call him or send a followup mail using formal language. Instead of doing this, if you just send a short message on WhatsApp asking about the status, you might get a quick response,"writes the website.
2. A great tool for Marketing, Promotion and Customer Support
WhatsApp could be a great tool for customer support simple because of its wider reach. Your customers would always prefer to send you a message over WhatsApp rather than calling a helpdesk number or talking to a robot.
Moreover, WhatsApp can prove to be a very strong marketing tool. It is a good one-to-one platform for direct communication, making it easy to send and receive any type of content (images, audio files, short video clips, etc), really fast, to users all over the world. Unlike SMS or Email, there are less restriction on the format and delivery chances are higher.
This doesn’t mean that you should spam your customers with WhatsApp messages. Ideally you should use WhatsApp to connect with existing loyal customers rather than trying to reach new users.
3. A place for using your creativity
Technology and digital are helping businesses become more creative, offering them the possibility to innovate and surprise their target on a regular basis. WhatsApp, like any fresh and hot app, makes sure it gives its users the chance to grow their business in a cost effective manner, all one has to do is be up to date with its technical features and try and see things from a different perspective. One can get inspired from here.
4. Great for Market Surveys
Whatsapp is a great interactive tool for getting real-time suggestions and feedback from your customers about your products and services, through brief and concise questions relating to the areas of your business or service you need information on.
5. Amazing for Internal Communications purposes
One of the greatest things about WhatApp is that is easy to use and understood by all types of target, almost everyone uses it. At the same time, as pointed out by vanguardngr.com, you don’t need to explicitly ask your employees or team members to check the app, because chances are they’re already hooked to it. "You can form WhatsApp group for different teams in your business, for example you can form a WhatsApp group for the Business Strategy team, another for the Sales and Development team etc. Your team can share ideas, instant messages, images, audio files, video clips and other media among themselves in a quick and fun way. You also don’t need to be too afraid of the information shared on the these groups getting out, because Whatsapp messages are protected with an end-to-end encryption that not only makes it one of the safest messaging apps in existence, but also adequately protects your data from leaks," adds vanguardngr.com.
More pieces of information and ideas you can also read here.