INTRODUCING Dee – THE FIRST BMW WITH A DIGITAL SOUL
Imagine technology infused with a human touch. A machine whose intelligence is emotional rather than artificial. A vehicle with a voice, facial expressions, and true personality. A car that’s more than a means of transportation, but an ultimate companion.
![](https://brandminds.com/wp-content/uploads/2023/01/Imagine-3_PRODUCT-1_DI23_000120447.jpg)
![](https://brandminds.com/wp-content/uploads/2023/01/BMW_BMW-i_Pairing_White-Colour_RGB.png)
A WINDOW TO NEW WORLDS.
Dee is your portal to the digital realm. Simply touch one of the four Shy-Tech sensors on the BMW Mixed Reality Slider to project everything from augmented reality scenes to full virtual worlds right onto your windshield.
![](https://brandminds.com/wp-content/uploads/2023/01/Imagine-4_PRODUCT-2_DI22_000116917.jpg)
![](https://brandminds.com/wp-content/uploads/2023/01/BMW_BMW-i_Pairing_White-Colour_RGB.png)
AS SMART AS SHE IS SOULFUL
It’s the feeling of being thoroughly seen and understood. With her incredible intellect, Dee can express a range of emotions. She can speak, listen, and understand your wishes. Her voice can even be heard by those outside the vehicle.
![](https://brandminds.com/wp-content/uploads/2023/01/Imagine-4_DI23_000120446-S-scaled.jpg)
![](https://brandminds.com/wp-content/uploads/2023/01/BMW_BMW-i_Pairing_White-Colour_RGB.png)
TRANSCEND TECHNOLOGY.
The language of color - Innovative E ink technology lets you change Dee's exterior color whenever your mood changes.