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18 tactics to close more sales

Looking for tactics to close more sales? Then this article is for you!

18 tactics to close more sales

Sales tactic #1 TALK BENEFITS, NOT FEATURES

Nobody wants to read technical details: how much horsepower, how many inches, how many colours, how many hours etc. Instead, turn those features into benefits for your customer. The smartphone is so slim you can fit it into your shirt pocket. The camera is so powerful you can take a high-resolution photo of Betelgeuse, one of the brightest stars in the night sky. This pair of jeans is so comfortable you can dance the tango in them.

Sales tactic #2 OVERCOME ANY OBJECTIONS YOUR PROSPECTS MIGHT HAVE

Get to know your prospects inside out. Make a comprehensive list of every objection you and your team members have heard from prospects during sales calls and find the right answers to overcome them. They might touch on subjects like price, costs, time to implement your solution, better alternatives and so on. Ask questions to discover the underlying issue. You could start with a price objection (‘It’s too expensive’) and discover, by asking follow-up questions, that a payment instalment plan would solve the objection.

Sales tactic #3 ALWAYS ASK FOR NEXT STEPS

Don’t let the conversation die out; keep talking to the prospect. To this end, never finish your emails with ‘Let me know if you are interested’ or ‘Click here to learn more’. Ask for the next steps. (“Are you free Friday for a quick chat?”).

Sales tactic #4 BECOME AN EXPERT ON PROBLEM-FINDING

For decades, sales professionals focused on providing prospects with the solutions they asked for and striving to show them why their solution was the best. This approach could work in some cases and fail in others. Why? Because prospects are experts in problems, not solutions. Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Turn from problem-solving to problem-finding. Identify the hidden problems of your customer to help him move forward with the sale.

Sales tactic #5 NURTURE YOUR AMBIVERSION

Ambiversion is a combination of introversion and extroversion. It’s time to get rid of the myth of strong extroverts being better at selling. Sales experts show that the personality type most effective in sales and persuasion is the ambivert. Ambiverts are more effective and better sales professionals because they have the qualities of both introverts and extroverts:  they know when to push and when to listen.

Sales tactic #6 MASTER POSITIVE SELF-TALK

Research shows that finding arguments is more powerful and more effective than positive self-affirmations. Shift from positive self-affirmations to positive self-talk by turning it into a question: Can I do this? If so, how?

Sales tactic #7 LIST 1 OR 2 MINOR NEGATIVES

Build credibility and prompt persuasion by listing one or two minor negatives following a list of positives related to your product. This increases transparency and trust. And trust is the stepping stone to closing the sale.

Sales tactic #8 REMOVE FRICTION

If you want your prospect to do something, make it easy, really easy for them to do it. Don’t ask them to go through three pages on the website and five steps before they can see the benefits or the How it works video. Spend less time changing minds and more time making their choices easy to make. Reduce friction by trying to align the easy behaviour with the desired behaviour.

Sales tactic #9 FIND THE RIGHT MOTIVATION

If you know your prospect’s profile by heart, you know the right motivation behind their decision to buy. Position your solution in line with their core motivation. Examples of motivation that you can add to influence people’s behaviour: family, money, status, more time for hobbies or family, career, getting things done faster and easier. 

Sales tactic #10 LEVERAGE THE POWER OF WORD-OF-MOUTH

Sales research shows that word-of-mouth has a big impact on behaviour, it generates more than twice the sales of advertising. The goal is not to make a piece of content go viral, it’s to influence one person to tell another person.

Sales tactic #11 ASK ‘WHO DO YOU KNOW THAT I SHOULD KNOW?’

When you realize the conversation with the prospect is not going where it should, end the talk only after asking for a referral with this key question: ‘Who do you know that I should know?’

Sales tactic #12 APPLY SOCIAL CURRENCY CUSTOMER PROFILE-BASED

Social currency refers to the actual and potential resources from presence in social networks and communities, including both digital and offline. What a CEO cares about is different from what a work-from-home parent cares about. So take this into account when drafting your sales pitch. 

Sales tactic #13 FIND THE INNER REMARKABILITY

Every product is unique at least in one way or has something surprising, novel or interesting about it. Find the inner remarkability and show it.

Sales tactic #14 USE THE LOSS AVERSION COGNITIVE BIAS

The Loss aversion cognitive bias describes the tendency to prefer avoiding losses to acquiring equivalent gains. Use the loss aversion bias to your advantage by stating what the prospect stands to lose if they don’t make the purchase. It’s powerful and it will surely get the attention of your prospect.

Sales tactic #15 USE THE FRAMING EFFECT COGNITIVE BIAS

The framing effect cognitive bias is when people decide on options based on whether the information is presented from a positive view or a negative view; e.g. as loss or gain. So are prospects attracted to gains if you present them in the correct light? Let’s say you sell enterprise software. Your product is amazingly efficient: it reduces complaints by 95%. How do you showcase this result to gain the prospect’s interest: 95% fewer complaints per month or 95% more satisfied customers per month? As per the framing effect bias, the latter choice is the right one.

Sales tactic #16 USE THE ZERO-RISK COGNITIVE BIAS

Zero-risk bias is a tendency to prefer the complete elimination of one particular risk over options that could eliminate more risks overall. When given the choice between reducing one risk from 5% to 0% or more risks from 55% to 50%, research finds that people go predominantly with the first choice. To benefit from the zero-risk bias approach, present your prospect with two choices. In the first choice, show how your product eliminates one of the prospect’s problems entirely while in the second choice, your product solves a number of your prospect’s pain points by a considerable margin.

Sales tactic #17 BE A FACILITATOR

Become the focal point and hub for connecting others with good contacts and information. When people are looking for something and you happen to know how to connect them with the source of what they’re looking for, you will become a valuable resource to them. There’s no mistake that those people that are able to connect other people with other people not only make great brokers but are also great salespeople.

Sales tactic #18 COLLECT TESTIMONIALS

A good testimonial can prove to be one of the most powerful sales tools you can use. Get them by talking to existing customers and asking them how things are going. When they give you some good information, ask if you can use it for a testimonial. Remember that a good testimonial is a before-and-after description.

23 insights on habits that will transform your life

Do you want to transform your life by building good habits? A reliable habit system designed for success will help you achieve your goals and dreams and become the best person you can be.

Here is James Clear on the stage at BRAND MINDS 2023:

23 insights on habits that will transform your life from James Clear, Bestselling Author of ‘Atomic Habits’, habit formation expert and BRAND MINDS speaker:

1. Making 1% daily progress builds to something significant over the long term.

2. As atoms build into molecules, tiny habits are the building blocks of significant results.

3. The positive side of habits is that through actions they can become automatic. The downside is that mistakes can go unnoticed.

4. In order to become the best version of yourself, you have to constantly revise, refine & expand your beliefs.

5. Over time, your brain will identify cues that anticipate certain outcomes without consciously analysing them.

6. The technique of pointing and calling increases the degree of awareness of a subconscious habit by verbalising your actions.

7. The formula for the intention to implement a new habit is: I will (ACTION), at (MOMENT), and at (PLACE).

8. Small changes in context can lead to big changes in behaviour over time.

9. Gradually, your habits become associated with a whole context, not a single cue.

10. It’s easier to form a habit in a new environment because you won’t have to fight old cues that already exist in the environment.

11. People with strong self-control do not persist too long in tempting situations. It is easier to avoid a temptation than to resist it.

12. Habits are feedback circuits triggered by dopamine levels. When the level of this neurotransmitter increases, so does the motivation to act.

13. It is the anticipation of the reward, not the achievement, that drives us to act. The greater the pleasure we anticipate, the higher the dopamine level.

14. We tend to imitate the behaviours of three social groups: the group of close people (family and friends), the group of the majority (tribe), and the group of influential people (those with social status and prestige).

15. One of the most effective strategies for forming positive habits is to integrate yourself into an environment where the behaviour you want to acquire is considered normal.

16. Habit formation is the process by which a behaviour becomes progressively automatic through repetition.

17. The time you dedicate to action is not as important as how regularly you repeat it to make it a habit.

18. A habit may only last a few seconds but influences our behaviour for minutes or hours afterwards.

19. Before optimising you must standardise. You can’t perfect a habit that doesn’t exist.

20. Throughout human evolution, the brain has learned to prioritise immediate rewards over distant ones.

21. Habits feel easier when they align with your native abilities. Choose habits that suit you.

22. Genetic baggage does not exempt us from the effort, but it’s showing us in which direction we must concentrate our efforts.

23. The biggest threat to success is not failure, but boredom. As a habit repeats itself, it becomes increasingly interesting and unsatisfying.

24 best learnings you will take from BRAND MINDS 2023

Not sure how BRAND MINDS is going to help you and your team achieve your business goals?

Here are 27 learnings BRAND MINDS 2023 speakers have taught 6000+ participants:

JAMES CLEAR, Bestselling Author of ‘Atomic Habits’

RENÉE MAUBORGNE, Bestselling Author of ‘Blue Ocean Strategy’

NASSIM NICHOLAS TALEB, Author & Risk Analyst

NEIL PATEL, Digital Marketing Expert

ANNE-MARIE IMAFIDON, Tech Leadership Expert

DUNCAN WARDLE, Innovation Expert & Former Head of Creativity at Disney

LYNDA GRATTON, Future of Work Strategy Expert at London Business School

BLAIR SINGER, World Famous Sales Expert

BRAND MINDS speakers: 25 awards and recognition

BRAND MINDS speakers are authorities in their field, globally recognized with renowned awards and prizes for their high-value contributions.

25 awards & recognition received by BRAND MINDS 2023 speakers

JAMES CLEAR is the most famous expert in habit formation inspiring more than 1,5 million people monthly through his popular 3-2-1 newsletter.

His extensive expertise and knowledge help people build successful lives by learning how to master tiny behaviours.

In ‘Atomic Habits’, he shares unique insights based on research in biology, economics, history, philosophy and other scientific fields.

BRAND MINDS speaker James Clear’s Awards & Recognition

1. ‘Atomic Habits’ is #1 on Amazon’s Bestsellers of 2021.

2. With over 4 million copies sold, ‘Atomic Habits’ is also a #1 New York Times bestseller having spent 151 weeks on this famous list and counting.

NASSIM NICHOLAS TALEB is the creator of the famous theory of Black Swan events and one of the most veteran traders in the world.

Mr Taleb spent 21 years as a risk taker (quantitative trader) before becoming a researcher in philosophical, mathematical and (mostly) practical problems with probability. He is the author of a multivolume essay, the Incerto (‘The Black Swan’, ‘Fooled by Randomness’, ‘Antifragile’, ‘Skin in the Game’ and ‘The Bed of Procrustes’) covering broad facets of uncertainty.

BRAND MINDS speaker Nassim Nicholas Taleb’s Awards & Recognition

3. Sunday Times named ‘The Black Swan’ one of the twelve most influential books since World War II.

4. Fortune has selected ‘Fooled by Randomness’ as one of the 75 Smartest Books of All Time.

6. ‘Antifragile’ is the #1 Bestseller in Phenomenological Philosophy on Amazon.

RENÉE MAUBORGNE is a respected business strategist, co-director of The INSEAD Blue Ocean Strategy Institute and Fellow of the World Economic Forum and Davos.

She is the co-author of two bestsellers: Blue Ocean Strategy and Bleu Ocean Shift.

BRAND MINDS speaker Renée Mauborgne’s Awards & Recognition

7. Selected by Thinkers50 as the #1 Management Thinker in the World.

8. Received Carl S. Sloane Award for Excellence for her innovative approach to management and leadership.

9. Selected for the Leadership Hall of Fame by Fast Company magazine.

10. According to Financial Times and The Economist, Blue Ocean Strategy is “One of the bestselling business books of the century” and “The most successful book on business master planning”.

11. Blue Ocean Strategy also won Thinkers50’s Strategy Award for Best Business Book of the Decade.

LYNDA GRATTON is leading the development of new thinking on the disruption of work. As the Professor of Management Practice at the London Business School, she has a teaching experience of 33 years. She teaches executives and MBA students about the future of work.

Lynda Gratton has chaired the World Economic Forum Council on Leadership and is currently co-chair of the World Economic Forum Global Future Council on Work, Wages and Job Creation.

She served on former Japanese Prime Minister Abe’s council on social change, the “Council for Designing 100-Year Life Society”, where her research and insights helped lay the foundation for a human resources development revolution in Japanese civil society.

BRAND MINDS speaker Lynda Gratton’s Awards & Recognition

12. Recipient of the Best Teacher Award by London Business School.

13. Her ‘Human Resource Strategy in Transforming Companies’ programme is considered one of the world’s leading programmes for people and organisations.

14. Awarded the Australian HR Institute prize for her contributions to the leadership field.

15. Was named the annual Fellow of the US National Academy of Human Resources.

16. Has won the Center for Creative Leadership prize for her commitment to applied research.

ANNE-MARIE IMAFIDON is one of Britain’s most influential women in tech.

A prodigy in every sense of the word, she is the youngest person ever to receive a Master’s Degree in Computer Science from the University of Oxford.

Her life and achievements serve as examples of aspirations for many students which led to her receiving Honorary Doctorates from Open University, Glasgow Caledonian University, Kent University, Bristol University & Coventry University, and an Honorary Fellowship at Keble College, Oxford.

BRAND MINDS speaker Anne-Marie Imafidon’s Awards & Recognition

17. She was awarded MBE (Member of the Most Excellent Order of the British Empire) for her outstanding achievements and services to the community.

18. Voted the most influential woman in tech in the UK by Computer Weekly, a prestigious magazine with millions of readers in Europe and the rest of the world.

DUNCAN WARDLE’s Imagination Emporium™ toolkit teaches leaders how to build an innovation-driven employee culture.

His time with Disney spanned almost 30 years and began in the marketing department. He grew up through the ranks showing countless times that he was “the guy having the big ideas and getting them through”.

As Head of Innovation and Creativity at Disney, Duncan Wardle and his team helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe.

BRAND MINDS speaker Duncan Wardle’s Awards & Recognition

19. The White House awarded Duncan The American Citizen Award for creating a United States Citizenship ceremony on Main Street USA at Walt Disney World’s Magic Kingdom for 1,000 new U.S. citizens and their families

20. Holds The Duke of Edinburgh Award, presented by Her Majesty Queen Elizabeth II.

With over 20 years of experience in digital marketing, NEIL PATEL’s insights and amazing tools have helped +5000 companies scale up, including Facebook, Amazon, Microsoft, Airbnb, and Google.

Neil Patel started his first website at the age of 16. He realized the power of marketing and developed his skills by doing and experimenting.

A self-taught marketer, Neil Patel learned from his experiments and brought $25 million in sales to his first client.

BRAND MINDS speaker Neil Patel’s Awards & Recognition

21. President Obama has selected him in the Top 100 entrepreneurs under the age of 29.

22. United Nations has selected him in the Top 100 entrepreneurs under the age of 35.

23. His digital marketing agency, NP Digital has won the 2021 Best Search and Performance Marketing Agency award by MediaPost.

24. NP Digital has also won the 2021 Best Search Marketing SEO Campaign Award by OMMA, and

25. The 2021 Best B2B PPC Campaign Award by The Drum.

26 key video lessons on business and personal growth you should see today

Take the reins of your personal and professional growth with 26 video lessons from global business thinkers speaking at BRAND MINDS 2023.

Video lessons on PERSONAL GROWTH with JAMES CLEAR, Bestselling Author of ‘Atomic Habits’

1. How to trigger good habits automatically

2. How long does it take to form a new habit

3. How to get 40 times better at anything 

4. Building and changing habits

Video lessons on DIGITAL MARKETING STRATEGY with NEIL PATEL, Digital Marketing Expert

5. How to build a marketing strategy in 10 minutes

6. Seven underrated marketing tips 

7. Key lessons learned from hiring a CEO 

8. Unique marketing lessons from billion-dollar companies you’ve never heard of

9. Four digital marketing strategies that just work

Video lessons on HOW IS FUTURE OF WORK IMPACTING YOUR COMPANY with LYNDA GRATTON, Future of Work Strategy Expert @London Business School

10. The 2 key factors redesigning today’s workplace

11. Redesigning work

Video lessons on the GLOBAL ECONOMY with NASSIM NICHOLAS TALEB, Author & Risk Analyst

12. What are the greatest risks facing the global economy

13. Why ‘Skin in the Game’ is necessary to make sense of the world at large

Video lessons on BUSINESS GROWTH STRATEGY with Renée Mauborgne, Bestselling Author of Blue Ocean Strategy & Blue Ocean Shift

14. How to find new business growth opportunities in 3 essential steps 

15. How to create exceptional business growth through the Blue Ocean Strategy 

Video lessons on INNOVATION & CREATIVITY with DUNCAN WARDLE, Innovation Expert & Creative Director of Disney

16. What is a simple way to get new ideas

17. How to challenge people to develop remarkable ideas 

18. What is the Moon Shot Thinking and what rules you should be challenging to get to it

19. How to get into the right state of mind to innovate at work

20. How to solve your business challenge by looking around the world of innovation

Video lessons on SALES STRATEGY SECRETS with Blair Singer, World Famous Sales Expert

21. Three secrets to winning every sales pitch

22. Six things that will give you an instant advantage in front of everyone 

23. How to start your journey to a scalable business

24. How to build the dream team in the business

Video lessons on ARTIFICIAL INTELLIGENCE AND THE FUTURE OF WORK with ANNE-MARIE IMAFIDON, Tech Leadership Expert

25. Why leaders should adopt A.I. to future-proof their businesses 

26. The definitive guide to changing your company from the inside out

28 powerful quotes on sales, habits, creativity, business, leadership and future of work

Here are 28 quotes delivered by the global business thinkers speaking at BRAND MINDS 2023 to inspire you to attend the event.

JAMES CLEAR, BESTSELLING AUTHOR OF ATOMIC HABITS

1. “You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear

2. “You should be far more concerned with your current trajectory than with your current results.” – James Clear

3. “Goals are good for setting a direction, but systems are best for making progress.” – James Clear

4. “Habits are the compound interest of self-improvement.” – James Clear

5. “Be the designer of your world and not merely the consumer of it.” – James Clear

quotes james clear

LYNDA GRATTON, FUTURE OF WORK STRATEGY EXPERT @LONDON BUSINESS SCHOOL

6. „We are more likely to love our work when we see it as play.“ – Lynda Gratton

7. “Getting your finances right is essential to 100-year life, but money is far from being the most important resource.” – Lynda Gratton

8. “Transformation does not occur in isolation, nor does it typically occur within the same group of friends.” – Lynda Gratton

quotes lynda gratton

NASSIM NICHOLAS TALEB, AUTHOR & RISK ANALYST

9. “A Stoic is someone who transforms fear into prudence, pain into transformation, mistakes into initiation, and desire into undertaking.” – Nassim Nicholas Taleb

10. “Learn to fail with pride – and do so fast and cleanly. Maximise trial and error – by mastering the error part.” – Nassim Nicholas Taleb

11. “Heroes are heroes because they are heroic in behaviour, not because they won or lost.” – Nassim Nicholas Taleb

12. “Being an entrepreneur is an existential, not just a financial thing.” – Nassim Nicholas Taleb

quotes nassim taleb

RENÉE MAUBORGNE, BESTSELLING AUTHOR OF BLUE OCEAN STRATEGY & BLUE OCEAN SHIFT

13. “Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.” – Renée Mauborgne

14. “A focus on the competition too often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of the strategy.” – Renée Mauborgne

15. “An effective blue ocean strategy has three complementary qualities: focus, divergence and a compelling tagline.” – Renée Mauborgne

quotes renee mauborgne

DUNCAN WARDLE, INNOVATION EXPERT & CREATIVE DIRECTOR DISNEY

16. “No fresh stimulus in. No new ideas out.” – Duncan Wardle

17. “Innovation often comes from looking outside your own industry.” – Duncan Wardle

18. “Our own expertise is our biggest barrier to innovation.” – Duncan Wardle

19. “The Being of Innovation beats the Doing of Innovation every time. Culture first!” – Duncan Wardle

20. “Your brain is a creativity thinking muscle. Like all muscle, it needs regular exercise.” – Duncan Wardle

21. “People who look different than you, often think differently than you and will help you think differently too.” – Duncan Wardle

quotes duncan wardle

BLAIR SINGER, WORLD-FAMOUS SALES EXPERT

22. “The key to success is playing to people’s strengths.” – Blair Singer

23. “Great players are determined by their talent, desire and willingness to play by the code.” – Blair Singer

24. “Most people fail rather than succeed because they give up what they really want for what they want at the moment.” – Blair Singer

25. “You have been conditioned to be what you are. That means that you can also condition yourself to be who you want to be.” – Blair Singer

quotes blair singer

ANNE-MARIE IMAFIDON, TECH LEADERSHIP EXPERT

26. “For me success is the implications, the influences, and the changes to people’s lives that have come about projects, interventions, and the delivery that myself and my team have done.” – Anne-Marie Imafidon

27. “Always find your tribe. You don’t have to do it alone.” – Anne-Marie Imafidon

28. “Your people could be alongside you or ahead of you, and you should work hard to help those behind you because it’s an investment. It pays back multiple times over.” – Anne-Marie Imafidon

quotes anne-marie imafidon

27 growth insights from James Clear, Nassim Taleb, Renee Mauborgne, Blair Singer, Lynda Gratton and Anne-Marie Imafidon

Are you looking for growth insights with remarkable results in your life and career?

Here are 27 growth insights from global business thinkers and BRAND MINDS 2023 speakers James Clear, Nassim Taleb, Renée Mauborgne, Blair Singer, Lynda Gratton, Anne-Marie Imafidon and Neil Patel.

Growth Insight Quote #1:

“Every action you take is a vote for the type of person you wish to become.” (Atomic Habits)

James Clear, Bestselling Author of Atomic Habits

Growth Insight Quote #2:

“The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game. True long-term thinking is goal-less thinking.”(Atomic Habits)

James Clear, Bestselling Author of Atomic Habits

Growth Insight Quote #1:

“When you can’t win by being better, you can win by being different.” (Atomic Habits) 

James Clear, Bestselling Author of Atomic Habits

Growth Insight Quote #4: 

“Professionals stick to the schedule, amateurs let life get in the way” (Atomic Habits)

James ClearBestselling Author of Atomic Habits

Growth Insight Quote #5:

“You don’t have to be the victim of your environment. You can also be the architect of it.” (Atomic Habits)

James Clear, Bestselling Author of Atomic Habits

growth insigth quote James Clear

Growth Insight Quote #6:

“Face-to-face interactions between workers fell by 70% after they shifted to open-plan offices, according to one study.” (Redesigning Work)

Lynda Gratton, Future of Work Strategy Expert @London Business School

Growth Insight Quote #7:

“Flexibility became a reality, and leaders realized employees could still get their jobs done.” (Redesigning Work)

Lynda Gratton, Future of Work Strategy Expert @London Business School

Growth Insight Quote #8:

“Bureaucracy declined because of the ruthless prioritization required in the shift to remote work.” (Redesigning Work)

Lynda Gratton, Future of Work Strategy Expert @London Business School

Growth Insight Quote #9:

“A complex job involves around 30 separate tasks, or different things one does in the course of it.” (Redesigning Work)

Lynda Gratton, Future of Work Strategy Expert @London Business School

growth insight quote Lynda Gratton

Growth Insight Quote #10:

“Don’t tell me what you ‘think’ – just tell me what’s in your portfolio.” (Skin in the Game)

Nassim Taleb, Author & Risk Analyst

Growth Insight Quote #11:

“Those who don’t take risks should never be involved in making decisions.” (Skin in the Game)

Nassim Taleb, Author & Risk Analyst

Growth Insight Quote #12:

“Think in terms of expected value. Individual probabilities are meaningless without knowing the magnitude of their outcomes.” (Fooled by Randomness)

Nassim Taleb, Author & Risk Analyst

Growth Insight Quote #13:

“Life is nonlinear. Small acts can have disproportionate consequences.” (Fooled by Randomness)

Nassim Taleb, Author & Risk Analyst

Growth Insight Quote #14:

“We are blind to probabilities. We do not make rational choices, but emotional ones.” (Fooled by Randomness)

Nassim Taleb, Author & Risk Analyst

growth insight quote Nassim Taleb

Growth Insight Quote #15:

“Redraw industry boundaries and operate within that new space, making the competition irrelevant.” (Blue Ocean Strategy)

Renée Mauborgne, Bestselling Author of Blue Ocean Strategy & Blue Ocean Shift

Growth Insight Quote #16:

“Align the whole system of a firm’s activities in pursuit of differentiation and low cost.” (Blue Ocean Strategy)

Renée Mauborgne, Bestselling Author of Blue Ocean Strategy & Blue Ocean Shift

growth insigth quote Renee Mauborgne

Growth Insight Quote #17:

“Achieving your dreams requires letting go of conventional paths.” (Hustle)

Neil Patel, Digital Marketing Expert

Growth Insight Quote #18:

“Taking risks to own your dreams is part of hustle.”(Hustle)

Neil Patel, Digital Marketing Expert

Growth Insight Quote #19:

“Take small steps toward your dreams to persevere through tough times.” (Hustle)

Neil Patel, Digital Marketing Expert

Growth Insight Quote #20:

“Develop a portfolio that showcases your strengths and highlights your dreams.” (Hustle)

Neil Patel, Digital Marketing Expert

growth insight quote Neil Patel

Growth Insight Quote #21:

“Digital literacy is a great way to step up your career.” (She’s in CTRL)

Anne-Marie Imafidon, Tech Leadership Expert

Growth Insight Quote #22:

“Learn how to deliver a great “elevator pitch.” Learn how to make a presentation that lasts from two minutes to 20 minutes that compels others to take immediate action of some sort. Practice it again and again until it rolls off your tongue.” (SalesDogs)

Blair Singer, World Famous Sales Expert

Growth Insight Quote #23:

“More and more, we live in Extremistan, an unequal world with unpredictable extreme outliers.” (Black Swan)

Nassim Taleb, Author & Risk Analyst

Growth Insight Quote #24:

“Fragmentation – a world where a multitude of things constantly demand our attention.” (The Shift)

Lynda Gratton, Future of Work Strategy Expert @London Business School

growth insight quote Anne-Marie Imafidon

Growth Insight Quote #25:

“Isolation – a world where the reliance on virtual technology and working from home has led to a dramatic decrease of face-to-face meetings.” (The Shift)

Lynda Gratton, Future of Work Strategy Expert @London Business School

Growth Insight Quote #26:

“Never underestimate who may know the person who knows the person you want to meet. If you suspect even the most remote possibility that someone might be able to lead you to a decision-maker… Follow it!” (SalesDogs)

Blair Singer, World Famous Sales Expert

Growth Insight Quote #27:

“There are 5 forces that shape the world now and in the future: technology, globalisation, demography & longevity, society and energy resources.” (The Shift)

Lynda Gratton, Future of Work Strategy Expert @London Business School

growth insight quote Blair Singer

29 business professionals personas attending BRAND MINDS

BRAND MINDS is an amazing 2-day live experience providing business professionals attending the event with key insights on business scaleup, sales strategy, social media & marketing, team engagement, creativity & innovation, building the right habits for success, risk management strategies and more.

Are you one of the following 29 business professionals? Then BRAND MINDS is for you!

#1 CEO

#2 CMO

#3 CTO

#4 Top Executive

#5 Business Owner

#6 Business Consultant

#7 Investor

#8 Fund Manager

#9 Sales Manager

#10 HR Manager

#11 L&D Manager

#12 Brand Manager

#13 Marketing Specialist

#14 Startup Founder

#15 Advertising Executive

#16 Sales Consultant

#17 Risk Analyst

#18 Risk Manager

#19 Business Coach

#20 Team Trainer

#21 Team Leader

#22 Art & Creative Director

#23 Graphic Designer

#24 Content Creator

#25 Social Media Manager

#26 Psychologist

#27 Operations Manager

#28 Fund Manager

#29 Freelancers­

Join BRAND MINDS and network with the GLOBAL BUSINESS ELITE!

BRAND MINDS: 30 top reasons to bring your team

BRAND MINDS is among the Top 5 largest business conferences in Europe providing its attendees with a unique business edutainment experience.

More than 6000 professionals from 500 companies in 80 countries attended BRAND MINDS on June 2nd and 3rd, 2023. 

Bring your team to BRAND MINDS because teams who learn together will grow the company together. 

30 reasons to bring your team to BRAND MINDS

You and your team will:

#1  Learn business strategy from the most respected business experts in the world;

#2  Access the opportunity to interact with +7000 business specialists from over 50 countries;

#3  Reconnect with business partners from +11 industries;

#4  Learn how to create an organizational culture where people develop exponentially;

#5  Discover the latest trends in design thinking & innovation;

#6  Discover new models of leadership & team management;

#7  Discover the latest trends in professional development;

#8  Enjoy the most memorable teambuilding yet;

#9  Connect with the latest trends in technology & artificial intelligence;

#10 Learn tactics to overcome any sales objection;

#11 Learn to build an effective digital marketing strategy for your company.

#12 Learn new techniques to develop healthy habits that will help you achieve your vision;

#13 Learn techniques to amplify autonomy & innovation in your team;

#14 Enjoy a complex learning experience, equal to reading 8 books in a day;

#15 Leave with at least 3 actionable ideas to scale up your company;

#16 Discover 8 habits that amplify creativity in a team;

#17 Learn the most effective risk management strategies;

#18 Learn to develop a high-performing sales team;

#19 Learn the latest tactics in sales strategy to close big clients;

#20 Access the opportunity to build new business partnerships;

#21 Network with decision-makers from +300 Top companies;

#22 Discover global economic trends that will help you adapt your business strategy for the future;

#23 Learn team engagement techniques through design thinking;

#24 Learn how to achieve the most ambitious career goals without facing burnout;

#25 Discover artificial intelligence tools that will help your company adapt for the future;

#26 Learn the most common mistakes leaders make that result in team demotivation;

#27 Learn the latest strategies and frameworks of customer loyalization through digital marketing;

#28 Leave with the BRAND MINDS World-Changer participation certificate;

#29 Meet authors among the most respected internationally in a live, in-person event;

#30 Access the opportunity to interact with some of the most renowned business experts of the moment.

Gender parity still a century away

Which countries are making the most progress on gender equality?

Find out in the video below!

JAPAN is reinventing FUKUSHIMA

Japan is trying to reinvent Fukushima’s energy hub potential with a great initiative.

Learn more by watching the video.

Go master quits because AI ‘cannot be defeated’

Go master retires from Chinese strategy game after playing against Google algorithm.

Check out the video to find out more:

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