8 quotes from past BRAND MINDS Speakers
Quote from past BRAND MINDS speaker Gary Vaynerchuk:
”My experience with BRAND MINDS was A plus!” –
Gary Vaynerchuk, CEO VaynerMedia, Entrepreneur & Investor – BRAND MINDS 2017, 2020, 2022
Gary is an entrepreneur at heart – he builds businesses. The founder of a digital empire – Gary is also the CEO of VaynerMedia, a full-service advertising agency servicing Fortune 1000 clients from 4 offices spread across the globe: New York, Los Angeles, London and Singapore.
Quote from past BRAND MINDS speaker Dan Ariely
“BRAND MINDS has been a very wonderful experience!”
Dan Ariely, Renowned Behavioural Economics Expert – BRAND MINDS 2022
Selected in the Top 50 Most Influential Thinkers, an elite international ranking featuring individuals with “the ability to move markets or shape ideas and policies”, Dan Ariely is one of the most influential authorities in behavioural economics in the world.
Quote from past BRAND MINDS speaker Seth Godin
”Some of the biggest marketing and thinking minds are at BRAND MINDS, talking about the future!”
Seth Godin, World-Famous Business Expert – BRAND MINDS 2018
Seth Godin is an entrepreneur, bestselling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn).
Quote from past BRAND MINDS speaker Mark Manson
“BRAND MINDS has been fantastic! It’s been professional from beginning to end.”
Mark Manson, Bestselling Author & Entrepreneur – BRAND MINDS 2020, 2022
Mark Manson is a 3x New York Times bestselling author. His books have sold over 14 million copies worldwide and have been translated into more than 65 languages and hit bestseller lists in sixteen different countries. Will, his 2021 book which he wrote in collaboration with Hollywood star Will Smith about his life story, became an instant #1 New York Times bestseller. Oprah Winfrey said, “It’s the best memoir I’ve ever read.” The book won Mark the NAACP Image Award for Outstanding Literary Achievement. His first book The Subtle Art of Not Giving A F*ck was the most-read non-fiction book worldwide in 2017, according to Amazon Charts.
Quote from past BRAND MINDS speaker Grant Cardone
”If you get a chance to come to this event, stop with the crazy! Get on the front row!”
Grant Cardone, World-Famous Sales Expert – BRAND MINDS 2019
Grant Cardone has 35 years of selling experience, owns & operates 7 privately held companies that do almost $100 million in annual sales. He was named one of the top 10 CEOs to follow on social media and is an international social media influencer with over 15,000,000 followers, fans and connections.
Quote from past BRAND MINDS speaker Guy Kawasaki
”BRAND MINDS is a very cool conference, great technology, a lovely audience and lots of good speakers!”
Guy Kawasaki, Brand Expert & Bestselling Author – BRAND MINDS 2019
Guy Kawasaki is the world’s first Chief Evangelist. Apple has one of the strongest brand community relationships in the world thanks to Guy and his innovative work. His honesty and transparency about Apple facilitated a lifelong relationship between the brand and its customers who became evangelists themselves. He is the bestselling author of 15 books among which the most popular are ‘Wise Guy’, ‘The Art of the Start 2.0’, ‘The Art of Social Media’, and ‘Enchantment’.
Quote from past BRAND MINDS speaker Jonah Berger
“BRAND MINDS is an amazing event! It’s rare to see a set of a line-up of speakers that’s this powerful.”
Jonah Berger, Viral Marketing Expert – BRAND MINDS 2022
He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and the author of 3 international bestsellers: Contagious, Invisible influence and The Catalyst: How to Change Anyone’s Mind.
Quote from past BRAND MINDS speaker Yuval Noah Harari
”I am grateful to BRAND MINDS for providing such a prominent stage!”
Yuval Noah Harari, Bestselling Author & World Famous Historian – BRAND MINDS 2019
Prof. Yuval Noah Harari is a historian, philosopher, and the bestselling author of the best-sellers Sapiens, Homo Deus and 21 Lessons for the 21st Century. ‘Sapiens’ was in the top 3 of The New York Times Best Seller list for 96 consecutive weeks. His books have sold over 40 million copies in 65 languages and were recommended by Barack Obama and Bill Gates.
Prices go up in less than 6 days. Get your tickets today!
Prices go up on February 23rd, so don’t miss out on discovering a memorable business experience at BRAND MINDS 2022.
Join The Global Thinkers Business Summit and access the opportunity to:
- Experience a memorable business conference;
- Learn from world-famous business thinkers & bestselling authors;
- Enjoy valuable content that will reset your vision and mindset on both personal & professional growth;
- Network with an elite community of business professionals from top industries;
- Meet with international business celebrities;
- Take your marketing expertise to the next level with the MARKETING STRATEGY MASTERCLASS scheduled for the 2nd DAY of the event, on June 18th;
- Collect the BRAND MINDS attendance certificate;
The event organizer also provides translation into Romanian, Hungarian, Bulgarian, Russian and Turkish.
HR Managers choose BRAND MINDS as the best opportunity for corporate team buildings
At BRAND MINDS 2022, team members and team leaders learn about:
- Efficient frameworks to improve the overall performance and the team’s engagement;
- Innovative ideas for strategic leadership & business development;
- Top tactics to develop high-growth professionals;
- Strategic techniques to lead teams with confidence.
HR Managers looking to grow their teams and reward top talent with curated world-class business education have also the opportunity to access special group packages.
The world’s top business experts & bestselling authors are speaking at BRAND MINDS 2022
GABOR MATÉ: WHEN THE BODY SAYS NO: Mind/Body Unity and the Stress-Disease Connection
Dr Gabor Maté is a respected physician with more than 20 years of research & clinical experience, highly sought after for his expertise on the relationship between stress and illness.
At BRAND MINDS, Dr Gabor Maté will talk about:
- Tactics to create a stress-free company culture where employees are creative and productive;
- The 3 major stressors in day-to-day life;
- Key strategies to recognize a stressful work environment and how to transform it.
GARY VAYNERCHUK: The ultimate strategies to build outstanding businesses
Gary’s business building expertise positions him as one of the leading global minds on what’s next in business culture and the digital ecosystem. He is today transferring his life-long knowledge through his keynotes and media content.
At BRAND MINDS, Gary Vaynerchuk will talk about:
- How to scale up a company in today’s digital world;
- Tactics to increase your business’ revenues by leveraging digital channels;
- Actionable insights on how to amplify your company’s image.
JORDAN B. PETERSON: The 12 rules for a successful life
Jordan B. Peterson’s keynote provides professionals in every industry with actionable insights about leading themselves and others. His expertise helps people improve essential aspects of their life from work to personal development and career.
At BRAND MINDS, Jordan B. Peterson will talk about:
- The Big 5 Personality traits;
- How to improve your ability to deal with and understand those around you who have different personalities;
- Valuable insights to guide you towards a more courageous, truthful and meaningful life.
WHITNEY JOHNSON: Leadership — the best tactics of building an extraordinary team
A world-leading expert on developing high-growth professionals, Whitney Johnson helps leaders acquire the necessary skills for leading teams with confidence and a strategic approach.
At BRAND MINDS, Whitney Johnson will talk about:
- The 7 accelerants of personal disruption and growth;
- Where is your team on the S Curve of Learning ™;
- How to leverage disruption in your team’s favour.
DANIEL PINK: The new rules of selling & influence
Daniel Pink is one of the most renowned bestselling business authors of the last decade. His books on work and sales strategy have won multiple awards, have been translated into 41 languages, and have sold more than 3 million copies worldwide.
At BRAND MINDS, Daniel Pink will talk about:
- 5 ways to frame messages to increase clarity and lead to action;
- Why problem finding has become more important than problem-solving;
- 2 principles that can move your sales from transactions to conversions.
ANGELA OGUNTALA: Rethink your company for the future
Angela Oguntala is a strategy expert on futuristic innovation who is consulting companies on how to design their internal process for a thriving business future. She has led innovation projects and advised global organizations with billions in revenue.
At BRAND MINDS, Angela Oguntala will talk about:
- How futuristic thinking impacts an organisation’s core values & practices;
- Processes that will facilitate futuristic thinking and performant development flows;
- How to nurture foresight mindsets & enhance your team’s capabilities.
JONAH BERGER: The secret science of viral ideas – Marketing Strategy Masterclass
Jonah Berger is a world-renowned expert on marketing strategy, persuasion and consumer behaviour.
As a consultant, Jonah helped hundreds of companies like Apple, Google, Nike, Facebook, Unilever and The Gates Foundation get their products, services, and ideas to catch on.
At BRAND MINDS, Jonah Berger will talk about:
- How to design messages, ads and information that people will share;
- 5 hidden factors that impede change and how by mitigating them, you can change anything;
- 6 basic principles driving all sorts of things to become popular.
BRAND MINDS is the most highly anticipated business experience of the year
BRAND MINDS is among the Top 5 largest business conferences in Europe and has a unique business edutainment experience.
More than 6000 participants from 50 countries and 300 companies are expected to attend BRAND MINDS 2022’s edition.
The event provides attendees with complex strategies for building and developing a successful company:
- Tested business scale-up strategies;
- Marketing virality & word-of-mouth tactics;
- Company processes driving innovation;
- Team growth frameworks;
- Groundbreaking insights on reducing work-related stress;
- Innovative sales tactics;
- Actionable insights on career development;
- Psychological approaches on how to lead successful teams.
GMs & CEOs, marketing managers, HR managers, branding experts, startup founders, business professionals and investors from all around the world join BRAND MINDS every year.
This year, your success story starts at BRAND MINDS!
Tickets are available on www.brandminds.com
Scale-up your business with BRAND MINDS 2022!
BRAND MINDS 2022 is the business summit that will help you scale up your business and boost your career.
Over 6000 world-changers from 50 countries across the world are expected on June 17 & 18, at Romexpo.
CEOs, General Managers, HR managers, Marketing Managers, Branding Experts, Startup Founders and Investors from global top organizations attend BRAND MINDS to develop their growth strategy and strengthen their leadership.
BRAND MINDS 2022 is a two-day event
On Day 1, eight of the world’s best business thinkers take the stage to share the ultimate insights on leadership, sales, entrepreneurship, personal growth and innovation.
On Day 2, Business and First class ticket holders participate in an outstanding MARKETING STRATEGY MASTERCLASS: The secret science of viral ideas.
Come to BRAND MINDS 2022 if you are looking to:
- SKYROCKET your marketing skills
- UNLOCK your team’s amazing potential
- Network with the BUSINESS ELITE
- Get WINNING strategies to boost your business
- UPGRADE your sales strategy
- Learn from the WORLD’S BEST BUSINESS EXPERTS
DAY 1 – JUNE 17th, 2022
JORDAN B PETERSON – Renowned Psychologist & Bestselling Author
Dr Jordan Peterson is an acclaimed expert on the understanding of personality. His work helps leaders gain psychological insights on leading teams whose members have different personalities.
Jordan Peterson will deliver a memorable speech about the 12 rules for a successful life
You will learn:
- The Big Five Personality traits;
- How to improve your ability to deal with and understand those around you who have different personalities;
- Valuable insights to guide you towards a more courageous, truthful and meaningful life.
Learn how to become the master of your life by following Jordan Peterson’s powerful rules for a meaningful life.
GARY VAYNERCHUK – CEO VaynerMedia, Investor & Entrepreneur
Described as one of the most forward thinkers in the business world, Gary’s expertise is anticipating patterns and understanding how these shifts influence markets and customers.
Gary Vaynerchuk‘s speech topic: The ultimate strategies to build outstanding businesses
You will learn:
- How to scale up a company in today’s digital world;
- Tactics to increase your business’ revenues by leveraging digital channels;
- Strategies on how to build efficient business partnerships;
- Actionable insights on how to amplify your company’s image.
Come to BRAND MINDS 2022 and learn how to crush it from the man himself!
DANIEL PINK – #1NEW YORK TIMES Bestselling Author & Sales Expert
Named one of the most influential management thinkers in the world by Thinkers50, Daniel Pink writes and creates at the intersection of work, psychology, and society.
Drawing on +20 years of research, Daniel Pink is a game-changer in the art and science of selling & motivation.
Daniel Pink’s speech at BRAND MINDS 2022 is To sell is human: the new ABCs of moving others
You will learn:
- 5 ways to frame messages to increase clarity and lead to action;
- Why problem finding has become more important than problem-solving;
- Why questioning your abilities before a sales call is more effective than pumping yourself up;
- Why the most effective salespeople are not extroverts;
- 2 principles that can move your sales from transactions to conversions.
Attend BRAND MINDS 2022 and boost your company’s growth with the latest insights on sales!
WHITNEY JOHNSON – Team Performance Expert
Whitney Johnson is a world-leading expert on developing high-growth professionals. With +20 years of research, consulting & coaching, Whitney Johnson helps leaders to acquire the necessary skills for leading teams with confidence and a strategic approach.
At BRAND MINDS 2022, Whitney Johnson will share her insights on Leadership: The best tactics of building an extraordinary team.
You will learn:
- The 7 accelerants of personal disruption;
- Where is your team on the S Curve of Learning ™;
- How to leverage disruption in your team’s favour.
BRAND MINDS 2022 is where you learn how to improve your team’s engagement by applying Whitney Johnson’s outstanding leadership ideas & frameworks.
ANGELA OGUNTALA – Futurist & Innovation Expert
Angela Oguntala is a strategy expert on futuristic innovation who is consulting companies on how to design their internal process for a thriving business future.
She has rich expertise in sustainable transitions and experimental processes that catalyse innovation. She has led innovation projects and advised global organizations with billions in revenue, among which we mention: Microsoft, IKEA, Hermes, Philips and more others.
Angela Oguntala will deliver a speech focused on how to RETHINK YOUR COMPANY FOR THE FUTURE.
You will learn:
- How futuristic thinking impacts an organisation’s core values & practices;
- Processes that will facilitate futuristic thinking;
- How to nurture foresight mindsets & enhance your team’s capabilities.
Attend BRAND MINDS 2022 and discover Angela Oguntala’s innovation framework for professionals & companies transitioning towards a challenging future.
DAY 2 – JUNE 18th, 2022
JONAH BERGER – Consumer Behaviour Expert
Jonah Berger is a world-renowned expert on marketing and consumer behaviour, helping marketers persuade their customers. He helped hundreds of companies like Apple, Google, Nike, and The Gates Foundation get their products, services, and ideas to catch on.
On Day 2, he will give a 5-hour masterclass on marketing strategy where he reveals actionable techniques designed to help anyone influence their customers.
Attend BRAND MINDS 2022 and learn how to grow your brand with Jonah Berger’s revolutionary strategy of persuasion.
MARKETING STRATEGY MASTERCLASS
The secret science of viral ideas
You will learn:
- How to design messages, ads and information that people will share;
- 5 hidden factors that impede change and how by mitigating them, you can change anything;
- 6 basic principles driving all sorts of things to become popular.
Now is your time to reach for the stars.
Get tickets to BRAND MINDS 2022 to learn how to build a winning strategy for your business!
Gary Vaynerchuk is rocking the stage at BRAND MINDS 2022
World-famous Entrepreneur & Investor Gary Vaynerchuk is rocking the stage BRAND MINDS 2022.
Do you want to scale up your business? Get tickets!
As of 2022, Gary Vaynerchuk’s worth is estimated to be around $200 million of which he made $90 million on NFTs
Gary Vaynerchuk is a successful serial entrepreneur & investor, bestselling author and NFT creator.
A pioneer of the internet and social media boom in the early 1990s and 2000s respectively, in 2021 he recognized once again the rise of a new trend – NFTs.
By leveraging new channels to reach and engage with his customers (email marketing, Google advertising and YouTube), he grew first his family’s wine liquor business from $3 million to $60 million and then his own business to a global media empire. It took him five years to scale up his family’s business and he’s been growing VaynerMedia, his company, for the past ten years, but with NFTs, his wealth has grown from zero to $90 million in less than one year.
His NFT collection was auctioned at Christie’s for $1.2 million and outsold famous artists like Andy Warhol and Jackson Pollock.
Gary Vaynerchuk is a trendsetter – he recognized the power of the internet, social media and now the NFT.
Recognizing where people’s attention is going is Gary’s strongest suit and the main factor of his success as an entrepreneur and investor.
He is one of the most influential businessmen in the global business world but he says his businesses don’t depend on his reputation as an influencer.
I am so business talented that being GaryVee is my side hustle. I do not need to make money by being an influencer, whether that is selling people courses or T-shirts, or using it as a way to get speaking fees, or to get clients for VaynerMedia. I need none of it. If I were completely not an influencer, VaynerMedia would still be a $100 million company, just like Wine Library was built into a massive company by a 20-year-old with zero influence.
Gary Vaynerchuk (quote source)
A prolific Angel Investor
Gary is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
In 2014, he partnered with Matt Higgins from RSE Ventures to form a $25 million investment fund focusing on first-round financing and incubation. The fund has made over 30 investments and is currently incubating two companies that Gary is directly involved with: Resy and Faithbox.
Digital Expert and Media Icon – +30 million combined followers on social media
Youtube
Gary has seen the rise of social media early on and went all-in. He came to YouTube first because he saw its huge potential and directed his attention and his efforts to this platform. And it paid off.
In his YouTube videos, he shares his insights on NFTs, marketing in the year we live in, entrepreneurship 101, success, motivation and gratitude, smart things to do with money, how successful business people think etc.
DailyVee is Gary’s daily vlog series where he documents his life as an Entrepreneur and CEO of VaynerX.
Here he talks about social media trends and shares his ideas on business challenges: what to do about Instagram’s declining organic reach, how TikTok offers a huge advantage right now, how disruptive innovation is changing the world, the 4 people every startup needs etc.
#AskGaryVee is the show where he answers questions from the audience about marketing, social media, entrepreneurship, and everything in between.
He also invites successful business people and celebrities to talk about their business journeys. So far he’s had Ray Dalio, Tim Ferriss, Tony Robbins, Simon Sinek, Arianna Huffington, Seth Godin and others.
On his Facebook page, Gary talks about subjects like compassion and how the secret to happiness is kindness.
He urges his followers to find insights into themselves every day and stop being scared of doing what they want to do. He teaches them how to build a big company long-term and how losing and winning both matters.
If you’re first and you’re right, you make the most.
Gary Vaynerchuk
He believes LinkedIn is the new Facebook and encourages everyone, from marketers to brand managers to CEOs to leverage the power of this professional platform.
Aside from sharing his branded content (images and videos), Gary posts content specifically designed for LinkedIn: comic strips.
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Gary Vaynerchuk’s newest book sold 1 million copies in 24 hours
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success is Gary’s sixth book and was launched at the end of 2021.
Already the USA Today Bestseller, Twelve and a half (2021) explores the twelve essential emotional skills that are integral to Gary’s life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
5-time New York Times Bestselling Author
Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009)
Crush It! is Gary’s first bestseller where he clearly established that the internet was a venue for turning your passion into your career. It’s an informative book which provides step-by-step instructions on how to use platforms like Twitter, Facebook, and Tumblr to develop a personal brand online.
The Thank You Economy (2011)
The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era. In this era, the companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign but will be those that can prove they care about their customers more than anyone else.
Jab, Jab, Jab Right Hook: How to tell your story in a noisy social world (2013)
Jab, Jab, Jab Right Hook is Gary’s third best-seller where he aims to show managers, marketers and small business owners how they should be outlining and approaching their social media strategies.
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness Hardcover (2016)
The #AskGaryVee book is the product of over a year’s worth of answering questions on business, entrepreneurship, social media, leadership and more on his YouTube show. This book is chock full of valuable and relevant insights that every marketer and business founder should read.
Crushing It! How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too (2018)
In this book, Gary offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who pursued their dreams by building thriving businesses and extraordinary personal brands.
What is Gary Vaynerchuk’s mission?
Gary’s mission is to try to impact entrepreneurs and people with a positive and practical mindset.
He supports twenty-year-olds as well as forty-year-olds. He tells the first to be patient and put in the work and the latter to start their own companies because they have experience and context.
Stop complaining. Figure out who you are. Triple down at what you’re good at. Don’t imitate others. Figure out what puts you on fire. If you’re good at what you like, become tunnel vision. There are way too many voices telling you what you should do and how you should do it. Don’t listen to them. Have the conversation with the person who’s holding you back. Stop worrying about the opinion of others, may they be your friends, your spouse or your colleagues.
Gary Vaynerchuk
Entrepreneurs, Top Executives and CEOs attend BRAND MINDS to learn the ultimate strategies to build outstanding businesses. Get your tickets today!
20+ Valuable Marketing Quotes and Insights From Experts (1 of 2)
Curious to learn what the latest valuable marketing quotes and insights are?
Marketing never stops spinning and marketers never stop learning. To help you update your knowledge and show you new directions, I put together a list of 20+ marketing quotes and insights from 20 marketing experts.
This article includes insights and quotes from Ann Handley, Jay Baer, Chris Brogan, Rand Fishkin, Tara Hunt, Seth Godin, Mark Schaefer, Martin Lindstrom, Mari Smith and Gary Vaynerchuk.
20+ Valuable Marketing Quotes and Insights From Experts
1. Ann Handley – Go Smaller & Slay the Ignosaurus
We’ve all heard of the Go big or go home saying. Writer, speaker and digital marketing pioneer Ann Handley makes a 180 turn and goes in the opposite direction. She invites marketers to thing bigger, but go smaller. Why?
Small stories are specific. Small stories are human-scale.
Ann Handley
Making the story smaller and more specific is the best way for products, services or B2B solutions to break through the noise of social media and get listened to by their customers.
Big and bold stories are often best told in small and specific ways. Find the specific details—and use them to engage the heart, not just appeal to the head.
Ann Handley
But in order to be able to tell these stories, we need to slay the Ignosaurus, the beast that we thought had disappeared together with the other dinosaurs.
Ignosaurus is lazy, bored, and goes through the motions with no engagement on the job.
Ann says a vast majority of marketers today are Ignosaurus in disguise.
annhandley.com
She wants marketers to slay the Ignosaurus within and start experimenting, making changes.
In order for the industry to evolve marketers need to be curious and stay alert.
Study after study has shown that Marketing has one of the most pronounced skills gap of any industry. Many of us feel that we don’t have the skills we need to produce our best work.
Ann Handley
2. Jay Baer – Relevancy is a Value Exchange
Is your marketing failing?
Author, speaker and founder of Convince & Convert Consulting Jay Baer believes the reason your marketing is failing is the lack of relevancy.
Customers and prospects are trading their attention for your information. If they refuse to do so, it’s because your information does not matter to them enough sufficiently for them to trade attention for that information.
The key to being more relevant isn’t hard-it just takes time. The key to being more relevant is to understand your customers better.
The truth is that most modern marketers don’t actually interact with customers very much anymore, and that robs us of a really important success ingredient: insights.
Jay Baer
How do you get insights?
Not from reading spreadsheets or reports.
Jay says most marketers today have never seen their customers which is really sad.
How can you design marketing strategies and campaigns if you don’t know who are you talking to?
You need to change that today.
Leave the office and make contact. Spend time with your customer service and your sales team to learn what your customers’ problems are, what questions they ask, how they talk etc.
Almost no great marketing happens behind your desk. Great marketing occurs when you actually take the time to spend time with your customers and learn what they really need and what they’re really all about.
Jay Baer
3. Chris Brogan – Invite People to Your Picnic
I think even the biggest companies have to get a bit more “picnic-sized” in their looking at outreach, attraction, sales, and conversion. If you speak to everyone, you’re heard by no one. Sure, make your big ads say whatever they’re saying, but use your other resources to reach and engage with specific groups at a time.
Chris Brogan
How can a company reach people and serve those who would benefit from their services and products?
Speaker, author and marketing expert Chris Brogan says marketers need to make their customers feel seen and understood. Only then will they be ready to buy.
How do you make your customers feel seen and understood?
You need to split your customers into several communities of personas. Make groups for every community of people you think you can best serve. And then invite them to a picnic, online or offline and make them feel they belong. That’s how revenue is generated – by earning the attention and trust of all those people out there who feel invisible.
4. Rand Fishkin – The True Marketing Trends for 2019
Former founder of Moz and current founder of SparkToro Rand Fishkin believes marketing trends like video content, turning to the human side of marketing and data-driven creativity are completely non-actionable and can hardly be called trends for 2019.
Instead, he made a list of the trends he believes will have an impact on marketing in 2019.
Here they are:
- In the next few years, the US and other parts of the world will experience an economic recession which is already changing customers’ behaviour;
- The undue influence of big businesses and monopolies which resulted in bad news for citizens: GDPR, the loss of Net Neutrality, Articles 11 and 13;
- A recent analysis showed a dramatic slowdown in the global growth of internet access. To keep making the same revenue as in past years, most internet giants compete with publishers, limit organic reach, cannibalize clicks and make channels pay-to-play;
- Voice Answers have the potential to disrupt any competitive opportunity to appear in results and earn traffic and value;
- The emerging, broad societal belief that overuse of social networks and heavy web content consumption do more harm than good. Many people today are limiting their screen time and their children’s.
What steps is your company taking to adapt to the future?
5. Mark Schaefer – The Belonging Crisis
Author, speaker and marketing expert Mark Schaefer says
Most of our marketing is occurring without us because today the customers are the marketing department. The new challenge for a company is to be invited to those organic conversations.
We live in an era when hyper-empowered consumers control the brand narrative.
In the past, a “brand” is what we told our consumers. Today, a brand is what our customers are telling each other.
Mark believes there is a belonging crisis today in the world.
Here is what marketers should do to help companies overcome this trend according to Mark:
- Align with the values of your young customers, empowering their voices, and creating deep emotional attachments with customers that result in loyalty;
- Help your customers feel connected;
- Provide personal attention to your customers. “It’s not “personalized” — it’s personal!”
- Nurture like-minded customer “islands” on Facebook and other spaces;
- Use true personal connections instead of automated messages and spammy responses;
- Traditional ads that lead to “awareness, trial and loyalty” don’t work so well any more. Build a brand from a place of empathy and personal pain;
- Assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.
6. Mari Smith – Use Stickers in your Facebook Video Ads
Often referred to as the Queen of Facebook, Mari Smith provides marketers with many valuable and useful insights on Facebook and Instagram marketing.
Stickers on videos can significantly improve the performance of your Facebook ads.
Mari Smith
Mari and her team performed a test to see how stickers influence the results of Facebook video ads.
Here’s what she found:
- Cost per result for ads with stickers was almost 33% lower;
- Both Conversion rate and CTR were higher;
- Stickers don’t impact interest in the ad copy so much as generate interest in the advertised product;
- If you are looking to use stickers in your Facebook video ads pay attention to the number of stickers you add, don’t overdo it!
7. Gary Vaynerchuk – The $1.80 Instagram Strategy
Gary Vaynerchuk spent the last 10 years of his career trying to understand user psychology and reverse engineer attention into an engaged community online.
The truth is, the way to win on social media is to actually be social. The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage. The only real way to do this from scratch is to become part of the conversation.
Gary Vaynerchuk
That’s how he came up with the $1.80 Instagram strategy.
garyvaynerchuk.com
What is the $1.80 Instagram strategy?
It’s leaving your personal .02 cents on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day.
All you need to do is provide value where you can and it only takes 2 minutes a day. He says it’s exactly the strategy that always worked for him – becoming part of the community. The result is you will have meaningful connections, not bots. And this kind of connections is the most valuable.
8. Tara Hunt – No, that’s not marketing
Executive-level digital marketing professional Tara Hunt makes it clear on what marketing is not.
Contrary to popular believe, advertising isn’t the same as marketing. PR is not the same as marketing. Communications isn’t the same as marketing and Branding isn’t the same as marketing either. Even Sales is often completely separate from marketing. Brand and advertising and PR and content and digital and consumer insights and pricing and social and events and product and positioning and communications and a whole bunch of other stuff are all part of the marketing toolkit, but they aren’t “marketing.”
Tara Hunt
Videos, podcasts and content, in general, are great tactics for the right audience but they’re not marketing. They won’t automatically open the floodgates of customers.
Here’s what marketers should do according to Tara:
- Understand their market;
- Understand if they have the right product for that market (if not, let their client know they are focusing on the wrong market or need to change the product);
- Identify the right channels of distribution for both product and message;
- Put it all together in a measurable plan.
Anything less is not marketing.
9. Seth Godin – 10 words per page
Seth Godin is the only person to have been inducted in the Direct Marketing Hall of Fame and the Marketing Hall of Fame. His blog is one of the most successful blogs in the world with 7000 published articles and millions of readers.
We are also proud that Seth Godin was one of the keynote speakers at BRAND MINDS 2017.
Here are 4 insightful quotes:
Any metric you can buy your way out of is probably not a useful metric to measure yourself by.
Every interaction you have with a customer either strengthens your relationship (because it’s mutually beneficial) or weakens it. Weaken it enough time and you break it.
Ten words per page
That’s how many words get scanned the first time through. Perhaps five on a billboard.
Which means that your memo, your ad, your announcement, your post–you get ten words.
If you can begin with the ten words and write around them, you have the foundation for an effective message.
When in doubt, when your marketing isn’t working, the answer is easy: go one circle in.
seths.blog
10. Martin Lindstrom – Build Anticipation
Neuromarketing and branding expert Martin Lindstrom draws attention to the concept of anticipation.
Anticipation is the feeling of excitement about something that is going to happen in the near future. It is a powerful feeling and it is directly linked to connectedness and engagement over a longer period of time.
In our world of on-the-spot gratification, how are brands leveraging anticipation to keep their customers close and engaged? Technology has taken anticipation away.
From a rational point of view, anticipation is nothing more than an illusion, a myth, a chimaera; but from a subconscious, storytelling, and emotional point-of-view, anticipation makes all the difference. It is the bride’s months-long excitement as she chooses her gown, the anxious lead-up to graduation day, the indescribable feeling as the newborn baby finally arrives home and settles into its beautifully decorated bedroom.
Martin Lindstrom
If your brand offers experience, anticipation plays an important role in your customers’ perception of it. Anticipation has the power to make the wait much more rewarding and it makes all the difference. It sets your brand apart from your competitors and influences the bottom line.
Stay tuned for part 2!
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Who is Gary Vaynerchuk?
Who is Gary Vaynerchuk?
Find out in the video!
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#ChildrensDay – 5 Kids Entrepreneurs We Should All Learn From
To celebrate this year’s #ChildrensDay, read this article on five kids entrepreneurs and the businesses they have created.
Kids are highly imaginative, creative, entrepreneurial and can achieve their dreams if they have their family’s help and support.
Here are 5 kids entrepreneurs and the businesses they have created:
Cory Nieves (15yr old) – CEO and founder of Mr Cory’s Cookies
15-years old baking prodigy Cory Nieves is the founder and CEO of Mr Cory’s Cookies. He founded his company at the young age of 6 when he decided to help his struggling single mother. Cory’s goal was to earn enough money to buy his mother a car so she wouldn’t have to take the bus to work.
Cory’s cookies are delicious and made from natural ingredients only and with no added preservatives. Media got word of his entrepreneurial flair and got invited to Ellen Degeneres’s show which certainly increased his brand awareness. Later on “The Profit” TV show host Marcus Lemonis saw a great opportunity and invested in Cory’s company.
He went a long way from baking in his mother’s kitchen – his factory bakes annually thousands of cookies in 12 flavours which are sold in famous stores like Bloomingdale’s.
“It wasn’t always easy. I learned a lot about a business by watching videos and through experience,” says Cory.
Moziah Bridges (19yr old) – CEO and founder of Mo’s Bows
19-years old Mo Bridges is the founder of Mo’s Bows, the company he started when he was 9.
Ever since he was little, he liked dressing up. He says he felt good when he looked good so he chose to wear suits and bow ties.
Struck by the lack of variety in men’s bow ties available in stores – which were downright boring – Mo set out to infuse their designs with creativity. He learned how to sew from his grandmother and then his company took off.
He was invited to many popular tv shows, he was featured in magazine articles and became the mentee of Damond John, one of the investors on Shark Tank.
When he was 14 he was hired by ESPN to be the channel’s fashion correspondent. His great performance has lead a year later to signing a business deal with the NBA.
Taylor Rosenthal (17yrs old) – CEO and founder of RecMed First Aid Kits
Taylor Rosenthal is the CEO and founder of RecMed, a company that makes first aid vending machines for use at theme parks and stadium.
He is now 17 but he started his company when he was 14. He came up with his idea when he noticed that when a kid got hurt on the baseball field, their parents weren’t able to find any first aid products such as band-aids to help their kid. So he invented the first aid vending machines.
Taylor learned to write and develop his business plan in a Young Entrepreneurs Academy class. The teenager launched his business from an Alabama incubator.
Taylor’s company hadn’t even started operations when he apparently received a $30 million buyout offer from a major healthcare company which he turned down. What did he base his decision upon? A vision of his company’s future:
“We kind of wanted to grow and develop the company a bit more and maybe later in the run, it would be worth a bit more.”
Mikaila Ulmer (14yrs old) – CEO and founder of Me & The Bees Lemonade
When she was 4, Mihaila was stung multiple times by bees. She became incredibly afraid of them so in order to help her overcome her fear, Mikaila’s parents encouraged her to learn more about bees.
During her study, she learned about their vital contribution to our ecosystem and also that pesticides were killing them off. That’s what made her decide to help the bees so she started Me & The Bees Lemonade. Her company sells lemonade made after her grandmother’s recipe which she improved by adding honey instead of sugar or artificial sweeteners.
When she was 11, Mikaila scored an $11 million deal with Whole Foods to sell her brand of lemonade. She is now 14 and looking to expand her business to new stores and write a book about how to become an entrepreneur.
Here is Mikaila at the 2016 United State of Women Conference introducing President Barack Obama:
Callum Daniel (10yrs old) – CEO and founder of iCodeRobots
When he was little, just 4, Callum loved playing with robots. Later on, he learned how to build them using code.
At 8 he wanted to help other children build robots. Because there were no robotics classes for children available on the market at that time, he decided to be the first to supply these classes so he set up iCodeRobots.
Callum’s company sells robotic classes for children, helping them gain the necessary skills and self-esteem to build and code robots. The company’s mission is to create future creators.
He is 10 now and has recently become an official LEGO presenter.
With loving support from their families, these five children achieved their dreams and started their own companies.
The internet is full of business information and advice for wannabe entrepreneurs, but business-focused content tailored specifically for children’s needs is not readily available.
Gary Vaynerchuk stepped in to fill this gap with his new animated show for kids: The Adventures of Lil’ Vee.
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20 Must Read Books For Entrepreneurs in 2018 – Part II
11. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
12. Start Your Own Business, Sixth Edition: The Only Startup Book You’ll Ever Need by The Staff of Entrepreneur Media
Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.
13. The Purpose Is Profit: The Truth about Starting and Building Your Own Business by Ed ”Skip” McLaughlin
The book eliminates the mystery of becoming an entrepreneur. You will learn: why distinctive competence trumps passion,where and when to get funding without losing control, how to build an entrepreneurial brand that lasts, why profit should be factored into every business decision, how ethical behavior breeds trust and unlocks profit. As a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmap details the 21 steps you should take to build a profitable business. The Startup Funding Guide delivers the tools you need to fund your business.
14. $100 Startup by Chris Guillebeau
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
In the book he wrote are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such — and what other people will pay for.
15. Zero to One by Peter Thiel
The book presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
16. The Founder’s Dilemmas by Noam Wasserman
17. Tools of Titans by Tim Ferriss
The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.
18. Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk
This new book chronicles brand new lessons, strategies, tactics, advice and inspiration pulled straight from both his own amplified business experience and that of dozens of other influencers and entrepreneurs from around the world. Vaynerchuk offers fresh tactical advice on how to become a household brand on social channels like Twitter, Facebook, YouTube, Instagram, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms like Musical.ly.
If you’re looking to build a brand that can grow your business, this is a must-read business book for the year. And though it’s a guide to building your own path to professional and financial success, remember that it’s not about getting rich. It’s about living life on your own terms, wrote ryrob.com.
19. The Startup Hero’s Pledge by Tim Draper
Startup Heroes are the ones that drive progress, and whether you bring us to another planet or make your neighborhood a nicer, happier place, you can become a Startup Hero. This book is the first step. It helps you take that first step. The step will be different for everyone. It might be to call that customer. It might be to draw up a design concept. It might be to talk to your boss. With this book, I hope to guide people to think big, drive change and go full speed ahead. I am giving them a pledge to do their work for good, and I am giving them some of the tools they need to accomplish their goals. – Tim Draper
20. Rework by Jason Fried
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, etc. If you’re looking for a book like that, put this one back on the shelf. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.
What Does It Take To Have Entrepreneurship In Your Blood
Is the entrepreneurial spirit something that you inherit or something you gain? Is it something that anyone can have or grow, or is it just for certain people? Can anyone become a successful entrepreneur or not? Those are a series of question that have been on many people’s mouths and minds during the years. Especially when confronted with the idea of starting a small business of their own.
A number of researchers, including Tim Spector and Lynn Cherkas of the Department of Twin Research and Genetic Epidemiology at Kings College, London, alongside Scott Shane, professor of entrepreneurial studies at Case Western Reserve University, studied the behavioral and molecular genetics of entrepreneurship by looking at a general pool of people, as well as identical and fraternal twins. They tested the number of businesses a person had started, the length of time someone was self-employed, and other factors such as the desire to run a business. According to inc.com, the findings included the following:
- 37 to 48 percent of the tendency to be an entrepreneur is genetic.
- The tendency to identify new business opportunities is in your genes.
- Self-employment income is heritable, which means that genetics affect not only the tendency to engage in entrepreneurship but also the ability to perform it.
- The tendency to have personality traits such as extroversion, openness, etc., has a genetic component. This suggests that your genes could affect your tendency to be an entrepreneur by influencing the type of personality you develop.
Another study, carried out by researchers from the UK universities of Birmingham and Reading on 17,000 children born in 1970, checking in with them again almost four decades later as they turned 38, found that the youngest children of parents who were not themselves self-employed were almost 50 per cent more likely to become entrepreneurs.
But when a family already had a business, things changed dramatically, the research showed. Last-borns were no more likely to be self-employed than their siblings. They were, in fact, 18% less likely to follow their parents into business – instead it was the first and middle children who had the highest propensity, at 151% and 118% respectively. Moreover, younger siblings were more “exploratory, unconventional and tolerant of risk”.
“Let’s face it – some people were born entrepreneurs stopping at nothing to pursue their passion to innovate and build extraordinary businesses.Failure is just another step in the process to success. Whether big fish – small pond or big fish – big pond – BIG is their goal,” said Randall Taussig.
Now, leaving aside all the researches and contemplation on the subject, if you really want to know if you are cut out to be an entrepreneur, I think you should take Gary Vaynerchuk’s advice:
If you want to know whether you’ve got that entrepreneurial spirit in your blood, here is what you do: You cut out watching your favorite sitcoms at night, you cut out playing more GTA5, you cut out going out for beers, you cut out being on the softball team, you pick a dream, and you attack it.
And if you prefer all that downtime over the upside of building your own business? I honestly think that’s great! That’s totally fine, but you’re not allowed to complain about how much you hate your job, just like I am not allowed to complain about my lack of free time or sleep.
