Malcolm Gladwell Live at BRAND MINDS 2020

Malcolm Gladwell is one of the world’s top journalists speaking live at BRAND MINDS 2020.

His inquisitive mind allowed him to set out on a journey of discovery looking for answers to such questions as

Why do the disadvantaged win over the powerful?

Is there a recipe of success?

Do buildings, streets and neighbourhoods have psychological and social influence over the lives of the people living there? 

Nothing interesting or new comes from looking in the same direction everyone is looking. That’s why he is always searching for the unexpected vantage point which will provide him with different answers. And that’s what makes Malcolm Gladwell a #worldchanger in our book.


Top Journalist

Malcolm Gladwell received a bachelor’s degree in history but his goal was to become a journalist.

In the late 1980s, he achieved his dream when he was hired by The Washington Post as a business and science writer; he worked there for nine years.

Since 1996 he has been a staff writer for The New Yorker, the American weekly magazine renowned for its short fiction, essays, foreign reportage, and probing biographical studies.

Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.

Malcolm Gladwell, Outliers: The Story of Success

One of the 100 Most Influential People by TIME Magazine

In 2001, he was awarded the National Magazine Award for profiles, for his New Yorker piece “The Pitchman,” about inventor Ron Popeil.

He has been honoured by the American Psychological Society and the American Sociological Society.

He has been named one of the 100 most influential people by TIME magazine and one of the Foreign Policy’s Top Global Thinkers.

On June 30, 2011, Gladwell was appointed to the Order of Canada, a Canadian national order that recognizes the outstanding merit or distinguished service of Canadians who make a major difference to Canada through lifelong contributions in every field of endeavour.


source: gladwellbooks.com

Truly successful decision-making relies on a balance between deliberate and instinctive thinking.

Malcolm Gladwell

Author of five New York Times Bestseller Books

Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath: Underdogs, Misfits and the Art of Battling Giants.


The Tipping Point is a book that is changing the way Americans think about selling products and disseminating ideas.

The author draws a parallel between the epidemic spreading of disease and social epidemics which is driven by the efforts of a handful of exceptional people.


Why are some people brilliant decision makers, while others can’t make any good decisions if their lives depended on it?
In Blink, Malcolm reveals that great decisions are not made by processing the most information or spending the most time deliberating. Decision making is the art of narrowing the overwhelming number of variables to those factors that truly matter.


In Outliers, Malcolm asks the following question: what makes high-achievers different?

He explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.


What The Dog Saw is a collection of his best writing from The New Yorker. Readers are charmed by the bittersweet tale of the inventor of the birth control pill, the inventions regarding pasta sauce, the secrets of Cesar Millan, the dog whisperer and many more.

In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.


Talking to Strangers is Malcolm Gladwell’s upcoming book.

His new book is a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. The book is to be published in September 2019.

It’s not how much money we make that ultimately makes us happy between nine and five. It’s whether or not our work fulfils us. Being a teacher is meaningful.

Malcolm Gladwell, Outliers: The Story of Success

Podcast Host

Malcolm Gladwell is the host of Revisionist History, a podcast where he goes back and reinterprets something from the past – an event or a person, an idea which was overlooked or misunderstood.


image source: podbean.com

He frames current hot topics by revisiting moments in history. It’s Malcolm’s attempt to “correct the record” because “the past is where the truth lies”.

I have two parallel things I’m interested in. One is, I’m interested in collecting interesting stories, and the other is I’m interested in collecting interesting research. What I’m looking for are cases where they overlap.

Malcolm Gladwell

4 Brilliant Concepts by Malcolm Gladwell

A talented detective and a data analyst at the same time, Gladwell has an amazing ability to uncover beautiful gems of wisdom.

I couldn’t have ended the present article without drawing your attention to four theories that Malcolm described in his books:

  1. The 10.000-hour rule of success;
  2. The Law of the Few;
  3. The Stickiness Factor;
  4. The Power of Context.

The 10.000-hour rule of success

In Outliers, while looking to explain why some professionals are successful when others are not, he comes up with the following theory: the 10.000-hour rule.

This rule states that the key to success in any field is practising a specific task that can be accomplished with 20 hours of work a week for 10 years.

The Law of the Few, the Stickiness Factor, and the Power of Context

In his book, The Tipping Point, Malcolm talks about the three laws of the tipping point: The Law of the Few, the Stickiness Factor, and the Power of Context.

According to The Law of the Few, the success of any kind of social epidemic is heavily dependent on the involvement of 3 kinds of people. These people are endowed with a particular and rare set of social gifts.

They are connectors (people in a community who know large numbers of people and who are in the habit of making introductions), mavens (people who accumulate knowledge and share it with others), salesmen (charismatic people with powerful negotiation skills).

The Stickiness Factor is defined as the quality that compels people to pay close, sustained attention to a product, concept, or idea.

The Power of Context asserts that behaviour is a product of the existing social context where real influence is rather produced by little things than social macrostructures like political regimes or social stratification situation.

Join the BRAND MINDS 2020 – The Growth Weekend on September 25th and watch Malcolm Gladwell speak about Creative Storytelling!


Everything You Need To Know About The 10,000 hours’ rule

In his book Outliers: The Story of Success, Malcolm Gladwell affirmed that people who were performing at a world-class level, such as musicians, artists, or sportspeople, had practiced for approximately 10,000 hours up to that point. Therefore, if one wanted to become one of the best in the world, all he / she had to do was to also practice for 10,000 hours.

However, according to inc.com, recently, the authors behind the original study on which Gladwell based his figures claimed that his interpretation wasn’t actually very accurate. This has wide implications for anyone trying to develop a skill and expertise, whether in the arts, business, sports, or any other field.

“In 1993, Anders Ericsson, Ralf Krampe, and Clemens Tesch-Römer published the results of a study on a group of violin students in a music academy in Berlin. It stated that the most accomplished students had put in an average of 10,000 hours of practice by their 20th birthday. That paper would go on to become a major part of the scientific literature on expert performers, but only attracted mainstream attention after Outliers was published. Recently, Ericsson and co-author Robert Pool wanted to clarify what the science actually says, highlighted in their new book Peak: Secrets From the New Science of Expertise,” added Nick Skillicorn for inc.com.

As Business Insider shows, Harvard prof and “Emotional Intelligence” author Daniel Goleman said the 10,000 hour was “only half true,” while a group of psychologists have rejected the rule outright.

“Within that study, there was no magic number for greatness. 10,000 hours was not actually a number of hours reached, but an average of the time elites spent practicing. Some practiced for much less than 10,000 hours. Others for over 25,000 hours. Additionally, Gladwell failed to adequately distinguish between the quantity of hours spent practicing, and the quality of that practice. This misses a huge portion of Ericsson’s findings, and is the reason why Tim Ferriss scoffs at Gladwell’s 10,000 hour rule in this video,” also wrote makeuseof.com.

At the same time, a new Princeton study on deliberate practice, the researchers found that practice accounted for just a 12% difference in performance in various domains. And, more than that, a lot it depends on the chosen domain: a 26% difference in games, a 21% difference in music, an 18% difference in sports, a 4% difference in education and only 1% difference in professions.

More on the subject you can read here and here.