30 Stats To Celebrate World Population Day (2019)

In celebration of this year’s #WorldPopulationDay, here are 30 stats which show where we are today as humankind and where we are heading tomorrow:

World Population Day – 30 Stats (2019)

  1. There are 7,6 billion people living today;
  2. 8% of the world population – 596.520.174 people – live in extreme poverty (source);
  3. 0,5 people/sec is the current poverty escape rate with 1.6 being the target escape rate (source);
  4. The proportion of undernourished people worldwide increased from 10.6% in 2015 to 11% in 2016 which translates to 815 million people worldwide in 2016, up from 777 million in 2015 (source);
  5. The maternal mortality ratio has declined by 37% since 2000; Over the period 2012–2017, almost 80% of live births worldwide occurred with the assistance of skilled health personnel, up from 62% in 2000–2005 (source);
  6. An estimated 617 million children and adolescents of primary and lower secondary school age worldwide—58% of that age group—are not achieving minimum proficiency in reading and mathematics (source);
  7. In 2016, only 34% of primary schools in least developed countries had electricity and less than 40% were equipped with basic handwashing facilities (source);
  8. An estimated 650 million girls and women today were married in childhood (source);
  9. Based on data between 2000 and 2016 from about 90 countries, women spend roughly three times as many hours in unpaid domestic and care work as men (source);
  10. Globally, the percentage of women in single or lower houses of national parliament has increased from 19% in 2010 to around 23% in 2018 (source);
  11. From 2000 to 2016, the proportion of the global population with access to electricity increased from 78% to 87%, with the absolute number of people living without electricity dipping to just below 1 billion (source);
  12. Data from 45 countries suggest that gender inequality in earnings is still pervasive: in 89% of these countries, the hourly wages of men are, on average, higher than those of women, with a median pay gap of 12.5% (source);
  13. Top 5 largest countries by population: China, India, USA, Indonesia, Brazil (source);
  14. 31% of the world population are Christians, 23% are Muslims, 16% have no religious affiliation and 15% are Hindus (source);
  15. Top 5 countries with the highest population growth: United Arab Emirates (because of its oil reserves, creating a boom for the country, as well as because it allows any expatriate to apply for citizenship after living there for 20 years), Qatar (due to the explosion of workers who immigrated mostly to help with building infrastructure for the 2022 FIFA World Cup, which was announced in 2010), Western Sahara (due to a large number of people living as displaced refugees), Sint Maarten (due to a strong tourism industry), Kuwait (due to imported workforce in the construction sector and service industry) (source);
  16. Older adults’ (ages 65+) share of the global population has increased from 5% (1960) to 9% (2018) and is projected to rise to 16% by 2050 (source);
  17. Children’s (ages 0 to 14) share is falling, from 37% (1960) to 26% (2018), with a projected decrease to 21% by 2050 (source);
  18. Life expectancy in many African countries is much lower than in developed countries (Niger has 56.9% of its population under 18 years old, the highest percentage of citizens within that category of any nation in the world) (source);
  19. Top 5 countries with elderly populations: Monaco (median age of 53 yrs), Japan (47,3 yrs), Germany (47.1 yrs), Saint Pierre and Miquelon (46.5 yrs) and Italy (45.5 yrs) (source);
  20. 60% of chronically hungry people are women and girls (source);
  21. Less than 20% of the world’s landholders are women (source);
  22. Women make up more than two-thirds of the world’s 796 million illiterate people (source);
  23. Data from 68 countries indicates that a woman’s education is a key factor in determining a child’s survival (source);
  24. Men’s average wages are higher than women’s in both rural and urban areas (source);
  25. Rural women typically work longer hours than men, due to additional reproductive, domestic and care responsibilities (source);
  26. Educated women are more likely to have greater decision-making power within their households (source);
  27. In 2016, just 57% of the world’s working-age women are in the labour force, compared to 70% of working-age men (source);
  28. Women with full-time jobs still earn only about 77% of their male counterparts’ earnings (source);
  29. 62 million girls are denied an education all over the world (source);
  30. Women in 2013 controlled 64% of household spending and $29 trillion of consumer spending worldwide and in 2018, women are estimated to control about $40 trillion in consumer spending across the world (source);
  31. Today 125 million people are aged 80 years or older and by 2020, the number of people aged 60 years and older will outnumber children younger than 5 years (source).


These stats take an accurate snapshot of our world today.

We are yet to eliminate poverty and hunger.

We are yet to put an end to gender inequality.

We are living longer which means ageing is an important factor we need to take into account.

The United Nations has taken steps towards finding solutions to these problems. In 2015 the United Nations Member States adopted the 2030 Agenda for Sustainable Development which provides a shared blueprint for peace and prosperity for people and the planet. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership.

These goals are golden opportunities for the business environment to find innovative solutions. The Certified B Corporations are a great example of how businesses can be a force for good.

What is your company doing to contribute to a better future for everyone?

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15 LinkedIn Statistics Every Marketer Needs To Know

If you haven’t yet included LinkedIn in your marketing mix, then now is the time.

Here are 15 updated statistics on LinkedIn that you need to know:

1. 610 million members in 200 countries and territories;

2. LinkedIn audience analysis: 46 million B2B decision makers, 10 million C-level executives, 6 million IT decision makers, 17 million opinion leaders, 40 million mass affluent;


source: LinkedIn

3. 30% growth year-over-year in the number of sessions on LinkedIn;

4. 2 professionals join LinkedIn every second;

5. 45% of LinkedIn users are in upper management (CEOs, directors, vice-presidents etc);

6. 9 billion content impressions;

7. 94% of B2B marketers use LinkedIn to distribute content;

8. LinkedIn is the #1 social network for lead generation;

9. 57% of users access LinkedIn on mobile;

10. 2 million posts, articles and videos are published on LinkedIn every day;

11. 80% of leads come from LinkedIn;

12. Elevate, LinkedIn’s employee advocacy program can drive a 24x increase in social media engagement;

13. LinkedIn is the most successful platform for content marketing purposes;

14. There are 30 million company pages;

15. LinkedIn is the most trusted social platform.

source: LinkedIn



LinkedIn is the perfect social media platform for B2B companies, salespersons, professionals looking to grow their personal brand, thought leaders and world-changers.

If you are planning to include LinkedIn in your marketing mix, here is another resource for your inspiration: how to use LinkedIn’s native video tool to raise brand awareness and attract leads.

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What Voice Search And AI Mean For Your Business


By 2020, around half of all searches will be conducted through voice search.

At least, that’s what the team at SEO Tribunal discovered when it conducted extensive research into the area.

Voice search is not a novel concept. If you have a smartphone, tablet, or even a laptop, you might already have used it yourself.

There’s no question that it makes searching for things online a lot simpler. After all, why type out a query when you can just ask your device to look for the answer?

If you’re not that clued up when it comes to voice search, the infographic below will tell you all that you need to know.

In this post, however, we’re more interested in how voice search and AI will affect businesses going forward.

Are you ready to learn more?

Advances In AI Have Made Voice Search Viable

The earliest versions of personal assistants were comparatively stupid by today’s standards. You had to get the exact keyword and spelling right to get close to getting the right answer. Even then the results were not very accurate.

Today however, AI is far more advanced, making voice searches a lot more accurate. In addition, virtual assistants like Siri, Cortana, Duplex etc. can collect results on their own and give you a quick summary of what they found.

The increase in the capabilities of these assistants has led to the creation of smart devices, such as smart speakers. These devices make full use of voice recognition software and can become a hub in the home.
All you have to do is to say the magic phrase, like Hello Google and your speaker will be activated. From there, you can run a voice search or tell your assistant to play music, for example.

What’s Does This Mean for Your Business?

Well, for starters, it means that your site must be optimized for voice search. But don’t let that stress you out too much, it’s not that much of a departure from what you are doing already. What you need to do is to start thinking as someone would if using a voice query.

Queries Are Changing

When we try to type out a query we tend to be a bit more economical with the number of words we use. We aim to use the minimum number of words because that means less typing. This further means that it’s a lot easier to narrow down the number of keywords to target.

With voice search, the opposite is true. We simply phrase the query as we normally would. It means that the number of keywords that might be used increases a lot. Also, the queries will take the form of questions, rather than simple phrases.

How to Prepare for Voice Search

It is actually a lot easier to optimize content for voice search than you might think.

You’ll need to think about the types of questions that people might ask in relation to your business, and then incorporate these into your site.

Setting up a comprehensive FAQ page is a good way to get started. But you can also start to incorporate more question style content on your site. So, for example, you could create a post titled,” What process do we use?” instead of “The Process We Use.”

It’s a subtle distinction, but one that better matches the format of queries to come. It will also work well when it comes to typed queries, so it’s not going to hurt your results now either.

Consistency Is Essential

There is one area where voice search could hurt business though, and that’s when it comes to the aggregated content provided.

Let’s say that someone asks Google for information about music shops in the area. Google will create a summary of the information based on numerous sources. What Google cannot do, however, is check that the information is correct. It could be a problem for you if there is info out there that is incorrect.

Say, for example, that your business was listed in a few online directories and then you moved. It isn’t a problem for you, you just update the information on your site. But Google will still pick up that old information and could present it in its findings. This means that the searcher could receive your old address and telephone number. And who do you think they’ll blame because the info is incorrect? That’s right – your business.

To get around this, run regular checks on your business’s information online in all sources and make sure that it is all correct and consistent.

In general, optimizing for voice means approaching things from a slightly different perspective, but it is not a major adjustment by any means.

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Video Marketing Statistics 2018 – How Brands used Video for Business

Brands use video marketing to help them achieve various marketing and sales goals. Although creating such content may be challenging for marketers, when brands combine creativity and customer insights, it’s a win-win situation.

Here are 8 statistics regarding video consumption and the results reported by brands who used video marketing (source: wyzowl):

  1. Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service;
  2. In a typical day, people watch 1.5 hours of video on average and 15% watch more than 3 hours of video;
  3. If you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends;
  4. 85% of people say they expect to see more video from brands in 2018;
  5. Sales increase – 76%;
  6. Traffic increase – 76%;
  7. Increased dwell time on website – 80%;
  8. 81% of people have been convinced to buy a product or service by watching a brand’s video.

Vidyard, a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video, has released its 2018 Benchmark Report – Video in Business.

Their insights are based on first-party data collected from the Vidyard video platform from more than 600 businesses and over 250.000 videos in a 12 month period.

Here are the findings of Video in Business report:

  • Consumption of business-related video content

Consumption of business-related video content is predominantly taking place on desktop browsers – 89% desktop, 11% mobile.

58% of video views are performed on Chrome.


2018 Video in Business Benchmark Report

  • The highest traffic time is middle of the week

The highest traffic is on Tuesdays, Wednesdays and Thursdays with 18%.

The highest viewership on Tuesdays, Wednesdays and Thursdays is between 10 am – 13 pm, while on Mondays and Fridays the viewership shifts to 12 pm – 15 pm.

The lowest viewership for business videos is on Saturdays and Sundays.


2018 Video in Business Benchmark Report

  • The industry with the highest number of videos published in total

The industry with the highest number of videos published is High Tech with 637 videos, followed by Professional Services with 274 videos and Media, Entertaining & Publishing with 247 videos.

A company in High Tech publishes on a monthly average a number of 53 videos.

The months with the highest number of videos are August, October and November – 11%.


2018 Video in Business Benchmark Report

  • Video production resources

47% of large companies use a combination of internal and external resources while 54% of small businesses and 50% of medium businesses use internal resources to produce their videos.

  • Top 3 Video content by type

63% are product related videos, 59% demos, 54% explainer videos.


2018 Video in Business Benchmark Report

  • Top 3 video distribution channels

86% of companies host their videos on their website, 77% share them on social media and 60% place them on landing pages.


2018 Video in Business Benchmark Report

  • Video length

75% of videos are less than 2 minutes, 54% up to 60 sec.

51% of companies use basic video performance analytics, 23% use intermediate, 13% use advanced and the rest of 13% use no analytics at all which means the companies using advanced analytics are twice as likely to report the return on their video investments.


2018 Video in Business Benchmark Report


  • Videos published on average: 377;
  • New videos published every month: 33;
  • The video libraries of businesses will double within 12 months;
  • Most new videos are published by businesses in High Tech and Professional Services;
  • Businesses have seen a growing demand for videos throughout their customer life-cycle;
  • Companies use videos for their mid and bottom marketing funnels;
  • Businesses using videos on landing pages jumped from 49% to 60%, businesses using video in email jumped from 36% to 46%, video in sales conversations increased from 25% to 37%;
  • Companies are either producing very short videos (up to 2 minutes) or long-form videos such as webinars;
  • The average retention rate by end of a video is 46%;
  • 86% of marketers using advanced analytics reported they were satisfied with their video marketing results.

2018 MailChimp Statistics for Successful Email Marketing Campaigns

Email marketing is still the best tool to attract leads, convert them to customers and increase sales.

MailChimp is one of the leading email provider. MailChimp’s researchers are constantly analyzing data to help you make the most of your marketing campaigns.


We put together a list of 2018 statistics we found in MailChimp reports.


You can use this knowledge to turn your email marketing campaigns into a successful tool:

1. Smartphone subscriptions and traffic per phone will have respective annual growth rates of 15% and 25% until 2020.

2. Mobile Use has a negative impact on Email Engagement: readers click less on mobile:

  • PCs, tablets, and mobile devices accounted for 64%, 9%, and 27% of email addresses;
  • PCs, tablets, and mobile devices accounted for 72%, 9%, and 18% of clicks;
  • Recipients who use mobile phones had unique and total click rates of 2.7% and 3.9%, worse than all other device categories.

3. Responsive design can improve engagement

Campaigns that use responsive templates have higher click rates in general, but the impact seems to be mixed at the link-depth level.

Only the first 3-5 links typically see a benefit from the use of a responsive template.

4. Segmented campaigns perform better than non-segmented campaign

By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

Here are the results of email marketing campaigns using lists segmentation:

Opens: 14.31% higher than non-segmented campaigns;
Unique opens: 10.64% higher than non-segmented campaigns;
Clicks: 100.95% higher than non-segmented campaigns;
Bounces: 4.65% lower than non-segmented campaigns;
Abuse Reports: 3.90% lower than non-segmented campaigns;
Unsubscribes: 9.37% lower than non-segmented campaigns.

There are many types of list segmentation and MailChimp has looked into it.

Segmentation by merge field (“customer_type,” “ZIP code,” or “job_title,” for example):

Opens: 14.06% higher than non-segmented campaigns;
Unique Opens: 9.15% higher than non-segmented campaigns;
Clicks: 54.79% higher than non-segmented campaigns;
Bounces: 0.79% higher than non-segmented campaigns;
Abuse Reports: 3.33% lower than non-segmented campaigns;
Unsubscribes: 7.19% lower than non-segmented campaigns.

Segmentation by Date Added/Signup Date:

Opens: 29.56% higher than non-segmented campaigns;
Unique Opens: 26.86% higher than non-segmented campaigns;
Clicks: 51.64% higher than non-segmented campaigns;
Bounces: 55.18% higher than non-segmented campaigns;
Abuse Reports: 29.55% higher than non-segmented campaigns;
Unsubscribes: 33.76% higher than non-segmented campaigns.

Segmentation by Interest Groups:

Opens: 9.92% higher than non-segmented campaigns;
Unique Opens: 5.54% higher than non-segmented campaigns;
Clicks: 74.53% higher than non-segmented campaigns;
Bounces: 17.61% lower than non-segmented campaigns;
Abuse Reports: 17.78% lower than non-segmented campaigns;
Unsubscribes: 25.65% lower than non-segmented campaigns.

Segmentation by Subscriber Activity:

Opens: 10.44% higher than unsegmented campaigns;
Unique Opens: 12.23% higher than unsegmented campaigns;
Clicks: 15.69% higher than unsegmented campaigns;
Bounces: 9.23% lower than unsegmented campaigns;
Abuse Reports: 10.34% higher than unsegmented campaigns;
Unsubscribes: 5.49% higher than unsegmented campaigns.

5. Subject Line Data: Choose Your Words Wisely

Personalization works


Personalization by industry


People respond to a sense of urgency or importance


“Free” works but “Freebie” is better


Announcements get opened


“Helping” instead of “Donate”


6. The average open rate for all industries is 20.81%

The most opened emails are related to hobbies, with an open rate of 27.35%;
Emails sent by government entities come in second, with a 26.52% open rate;
With a 26.03% open rate, emails about the arts and artists came in third.

7. The average click rate for all industries is 2.43%

Hobbies also have the highest click rate, which is 4.78%;
Media and publishing emails see the second highest click rate, at 4.55%;
Government comes in third, with a 3.65% click rate.

If you are interested in improving your email marketing campaigns, join us at Digitalium, The Hottest Digital Marketing Conference and learn from Kath Pay, Email Marketing Expert.

21 Google Statistics & Info with the occasion of Google turning 20 in 2018

Google turned 20 in 2018.

During these twenty years, Google changed the world: it has become the most-used search engine service on the planet, the verb to google was added to the Oxford English Dictionary and the business environment has begun the ongoing battle for ranking on page one.

The best place to hide a dead body is page two of Google.


The giant company has gone far beyond its core service of returning results to individual queries, developing 23 additional services and products (some acquired):

  • Work and productivity (Google Docs, Sheets, and Slides);
  • Email (Gmail);
  • Scheduling and time management (Google Calendar);
  • Cloud storage (Google Drive);
  • Social networking (Google+);
  • Instant messaging and video chat (Google Allo, Duo, Hangouts);
  • Language translation (Google Translate);
  • Mapping and navigation (Google Maps, Waze, Google Earth, Street View);
  • Video sharing (YouTube);
  • Note-taking (Google Keep);
  • Photo organizing and editing (Google Photos);
  • Web browser (Google Chrome);
  • Operating system (Chrome OS).

and so on.

We are not really interested in search. We are making an Artificial Intelligence.

Larry Page

Let’s recap some of the most important landmarks in Google history and also discover latest statistics and new features in an attempt to profile the future of Google:

1.In 1998, asked why start another search engine company (AltaVista was the most-used search engine at that time), Larry Page reportedly answered, “We are not really interested in search. We are making an Artificial Intelligence”.

2. Google was funded with money from Andy Bechtolsheim, (co-founder of Sun Microsystems), Jeff Bezos (Amazon), David Cheriton (Stanford University computer science professor,) and Ram Shriram (entrepreneur).

3. In 2002, Google launched its Library Project (Google Books) by scanning library books with the purpose of digitalization. In 2005 Google was taken to court by Authors Guild (representatives of authors, publishers and libraries) arguing copyright infringement by creating digital copies of copyrighted works. By 2008, the parties reached a settlement to make the full library available to the public, for pay, and to institutions. Google agreed to pay $125 million.

4. Google used various tax avoidance strategies, saving $3.1 billion in taxes between 2007 and 2010.

5. Google Brain – Google Brain is a deep learning artificial intelligence research team at Google. Formed in early 2010s, Google Brain combines open-ended machine learning research with system engineering and Google-scale computing resources.

6. Google DeepMind – DeepMind Technologies’ goal is to solve intelligence, which they are trying to achieve by combining the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms.

Acquired by Google in 2014, the company has created a neural network that learns how to play video games in a fashion similar to that of humans. DeepMind’s AI technology is the engine behind the following programs: AlphaGo and AlphaZero (programs which have beaten both professional players and programs at various games) and Google Duplex, the Google Assistant.

7. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.

8. On June 27 2017, the company received a record fine of €2.42 billion from the European Union for “promoting its own shopping comparison service at the top of search results.”

9. Google’s global revenue in 2017 – $109.7 billion.

10. Advertising revenue of Google in 2017 – $95.4 billion.

11. Google.com is visited most by the users in the United States with a global share of 34.3% as of February 2017.

12. Among the leading search engines, the worldwide market share of Google in January 2017 was 89%.

13. Gmail: Google’s email service had 1 billion active users worldwide in February 2016.

14. Percentage of internet users that Google Display Ads reach: 90%.

15. Number of websites with Google AMP: 31 billion.

16. The number of daily searches on Google – 3.5 billion.

17. 50% of search queries are four words or longer.

18. The average first-page result on Google contains 1,890 words.

19. Google “near me” searches have increased 2x over the past year.

20. The query “___ to avoid” has risen by 150%, and the query “is ___ worth it” has risen by 80%.

21. Latest features and programs launched in 2018:

Google News Initiative (a new program designed to help combat fake news and support journalism),

Google Lens (moving the search from text to visual),

Google Activity Cards (showing you previous pages/sites visited and previous queries),

Google Collections (allows users to save and organize content on their phones).

The information in this article was curated from the following sources: techcrunch.com, statista.com, expandedramblings.com, smartinsights.com, searchenginewatch.com, wordstream.com, wikipedia.com.

Marketing research done right

Either you start a new business, launch a new project / product / service or you just want to stay ahead of your competition, a strong and smart marketing research will give you the necessary advantage over the competition. Moreover, in this ever-changing and moving market, with the technology changing it day by day and with consumers always up-to- date and in control of the situation, research becomes more and more important daily. Therefore, market research is a key component of any good product team management process, sales and marketing strategy, or business growth strategy.

“Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers’ needs and expectations. By researching the answers to specific questions, small-business owners can learn whether they need to change their package design or tweak their delivery methods–and even whether they should consider offering additional services,” writes entrepreneur.com.

Research deserves its important place in a business activity and should be treated accordingly.  We are presenting you some of the steps you must take in order to make sure your research is done right.

source: AdWeek

  1. Primary research focuses on gathering data from analyzing current sales and the effectiveness of current practices. It also takes competitors’ plans into account, giving you information about your competition. The pieces of information will be received following: interviews (qualitative and quantitative), surveys, questionnaires (online or by mail), focus groups.

2. Secondary research. Analyzing the data that has already been published. and that can help you identify competitors, establish benchmarks and identify target segments. Your segments are the people who fall into your targeted demographic–people who live a certain lifestyle, exhibit particular behavioral patterns or fall into a predetermined age group.

3. Study the Economy: Just like the history is important in knowing and understanding who we are as a culture and what we will be in the future, showing what we can expect, so is knowing and understanding the economy helping your business grow. You can better understand reports about some of the most important big factors affecting the industry you’re in and the customers you hope will spend their money on your products or services.

Being up-to-date with the economics world will help you know how to adjust your business, prevent difficult situations and choose the right time to expand.

4. Read Business and Industry Publications: Whatever your industry, there’s likely a trade group or research firm out there compiling industry statistics and trends that are all insights into your business. Join your industry trade group or follow key industry thought their leaders on social media and media (their TV, print, online appearances). Being part of the industry and its insights will help you find out detailed industry statistics and trends that can help you better understand the past, present and future of companies like yours.

5. Look Elsewhere:  Take example from successful local and international businesses. A similar business on the opposite end of the country may give you some great promotional ideas, or an international market could start complaining about rising commodity prices before they affect you directly.

6. Hire a smart internal researcher and a good research agency. Your researcher will be able to present you monthly reports regarding the market and your consumers, while the agency will be a key element when making an important move on the market.  They will for sure make the difference.

More ideas and steps you can find here.