Are "micro-influencers" relevant for your marketing strategy?

After the era of influencers, the end of 2017 and all of 2018 seems to be heading on the trend on micro-influencers. Even the micro influencer may only have a few thousand followers, what they lack in numbers they make up for in their ability to maintain authenticity. They engage with their audience with honest product reviews and purchase recommendations.

The number of social media users worldwide is expected to reach 2.77 billion in 2019. Social influencers provide a return on investment of $6.50 for every $1 spent by businesses. Moreover,...

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