Contextual editorial video content in a video intelligence connected world – Brand Minds 2019

Contextual editorial video content in a video intelligence connected world

Contextual editorial video content dramatically increases a consumer’s engagement and recollection of video advertising on a web page, showed a new study about video intelligence, conducted by Lumen Research. The findings show an increase in dwell time by a third and improves user perception of publisher platforms by 9%.

In the study took part 200 consumers that were asked to share opinions on commercial and editorial content on an entertainment site, looking at engagement, dwell time and perception – both with and without contextual content...






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