How Blockchain can Change Marketing and Advertising – Brand Minds 2019

How Blockchain can Change Marketing and Advertising

Blockchain technology is an open-source distributed database using state-of-the-art cryptography. 

Essentially, blockchains are about a rapid transfer of value.

What does this mean?

It means that we no longer need the services of a bank to authenticate who we are, to do transactions, to exchange money, etc. Banking as we know it would be eliminated from this ecosystem.

What about other industries or domains?

How can blockchain technology influence the way brands do marketing or advertising?

Blockchain - marketing data and advertising

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