How to create an innovation culture that works – Brand Minds 2019

How to create an innovation culture that works

"97% of CEOs agree that innovation has grown increasingly important over the last 10 years, and 73% of those CEOs note that innovation plays an important role in determining the value of a company. The problem, however, is that only 35% of CEOs are actually confident in their organization's ability to innovate successfully," writes philmckinney.com.

A Culture of Innovation from Thomas Koulopoulos on Vimeo.

At the same time, an article in Sloan MIT Management Review, quoted by Yale Insights, identifies a series of "building blocks" for an in...






To read the article in full version, please login or register BELOW.

  • Register with us by filling out the form below.
    Password must be at least 7 characters long.