How To Create The Right Niche Positioning Strategy

Niche marketing is a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service. Instead of casting a wide net in mass-media and large-event marketing, niche marketing zeroes in on strategically selected venues and media platforms that have high concentrations of these targeted consumers.

Niche Marketing Strategies (according to marketing-schools.org):

  • Word-of-Mouth Campaigns: These campaigns rely more on conversations among consumers than advertising or marketin...





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