How To Measure Content Marketing To Reach Your Goals – Brand Minds 2019

How To Measure Content Marketing To Reach Your Goals

33% of B2B marketers and 41% of B2C marketers cited the inability to measure as a significant challenge. This alarming data comes from a research conducted by the Content Marketing Institute.

To make sure that your content marketing is having the impact that you want it, you must have the right content marketing strategy. Like in anything in marcomm in general, there is no magic formula to identify the key performance indicators (KPI) you need to measure, as content marketing goals are highly individualized. Your marketing priorities are str...






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