How to talk to the Millennials in 2018

study from Pew Research found that only 40 percent of Millennials even identify with the word “millennial,” compared to nearly 80 percent of those aged 51 to 69 who consider themselves part of the Baby Boomer generation."I also find this generation to be more focused on describing themselves as individuals (hence the rise in “personal branding” as a career skill) than as members of a massive group. This begs the question: what should we call this cohort if not the M-word? Clearly I do use the term millennial because it’s helpful to have so...






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