Learning: a never-ending job for marketers

The marcomm industry is one of the fastest changing industry in the world, highly connected to the technology revolution and consumers. In order to always be there for their clients (the consumers),understand them and offer them the best brands' positioning,strategy and creative thinking, marketers must always be up-to-date with everything that represents a hot trend for their target, with the technology they use and how they position themselves towards them. The exponential rate of technological change impacting marketers means that they ne...

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