The “Substitute Phone” and its therapeutic approach role – Brand Minds 2019

The "Substitute Phone" and its therapeutic approach role

A recent report showed that 38% of American smartphone owners never disconnect from their devices and over 71% of them sleep with their phones next to their beds. As these devices become a necessity, the media industry is trying to figure out how to best deliver content on this platform and to cross-pollinate with existing platforms. In this context, Sylvia Chan-Olmsted, professor in the department of telecommunication at the University of Florida, whose research expertise includes digital/mobile media consumption, branding, and strategic co...






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