Top marketing trends for 2018-part I

Content marketing will bring the biggest commercial impact for the brand

After years and years of talking and writing about the power of storytelling and its huge impact on the brands and businesses, it looks like business people and marketing representatives are starting to put bigger emphasize on it and see its full potential. On a study conducted by Smart Insights, content marketing is the most important trend (20 % of the respondents recognizing it), content marketing being seen as the 'engagement' fuel that powers all digital communicat...

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