Top marketing trends for 2018 -part II

AI and Machine Learning are influencing the whole marketing process

According to Salesforce research, quoted by cmo.com.au, artificial intelligence (AI) use by marketers will grow more than 50 per cent in the next two years,with some putting it at 20 per cent of all business content authored by machines in 2018. At the same time, with AI at the forefront, marketers will be better able to understand the likes and dislikes of a customer, determine what specific branded content should be served to that consumer, and track all their interactions...






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