What is a meaningful brand? – Brand Minds 2019

What is a meaningful brand?

60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results, by being poor, irrelevant or failing to deliver, showed a report by media agency Havas, quoted by Media Week UK. The ‘Meaningful Brands’ study looked at the role of content and it questioned 375,000 people across 33 countries. Furthermore, the study found that 84% of the respondents expect brands to produce content,that can range from digital content such as podcasts or a web series to experiential ...

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