Xennials - a new generation to be targeted by marketers

Typically born between 1977 and 1983, the generation remembers a childhood of dial-up internet and brick-like mobile phones, but was young enough to embrace the first wave of social media in their twenties. Xennials grew up with technological advances, and tend to be more comfortable with them Generation X.

Xennials  are considered less cynical and pessimistic than Gen X, variously defined as being born from the mid 1960s to early 1980s, but not as optimistic and even entitled as Gen Y, born from the early 1980s to late 1990s.

According to I...

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