Native video is the latest tool which personal accounts can use to grow their professional brand on LinkedIn. The business social media platform introduced native video a little over a year ago.
Why LinkedIn?
LinkedIn has come a long way from being a collection of CVs to the best social media platform for generating leads. As of late, LinkedIn is also on the way of becoming a content-driven platform.
If you are an entrepreneur, business development manager or marketer, LinkedIn is the place to be.
But don’t take our word for it!
Here are the most relevant statistics from LinkedIn itself:
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook;
- 94% of B2B marketers use LinkedIn to distribute content;
- There are 9 billion content impressions in LinkedIn feeds every week;
- 46% percent of social media traffic coming to B2B company sites is from LinkedIn;
- There are 40 mil decision-makers;
- 65% of B2B companies have acquired a customer through LinkedIn.
Why you should use video on LinkedIn
People buy from people they know, like, value and trust. So getting yourself out there is the best way to let people know you, connect with you on a personal level and build trust – in one word – grow your professional brand.
Important note:
Keep in mind that all video content (or any content!) should be about bringing value to your connections.
Talk is cheap so let’s get right to it!
10 smart ideas for video content you can use on LinkedIn to grow your professional brand
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Tell your story
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Insider look/Behind-the-scenes
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Ask/Answer questions
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Give feedback/Insights
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Share the project you’re working on
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Show your work
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Ask/Give advice
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Share tips & tricks
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Customer reviews
Bonus
We reached the end of our list of 10 ideas but we were so inspired in writing this article that we decided to give you one more idea for your video content on LinkedIn!
Here it is:
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Inspirational/Motivational
No one inspires like GaryVee!
By the way, we are thrilled that Gary Vaynerchuk was one of our star speakers at Brand Minds 2017!
Do you want to learn how to promote your brand on LinkedIn?
Don’t miss Digitalium, the Hottest Digital Marketing Conference where you can listen to A. J. Wilcox talk about mastering LinkedIn business strategies!
