The A to Z of How To Organize A Pitch -part II – Brand Minds 2019

The A to Z of How To Organize A Pitch -part II

Last week we started to present you a series of steps you musttake in order to make sure you organize a good pitch. Today we continue with Cristina Oncescu's opinion, by presenting you the rest of your journey.

How should the brief look like?

What makes a good brief is not the form, a list of boxes to fill-in, but some basic principles which can be applied to almost any briefing situation. There are three basic principles from IPA:

  1. Be clear about what is needed
  2. Provide the critical information necessary to complete the task
  3. Inspire or mot...

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