Last week we started to present you a series of steps you musttake in order to make sure you organize a good pitch. Today we continue with Cristina Oncescu's opinion, by presenting you the rest of your journey.
How should the brief look like?
What makes a good brief is not the form, a list of boxes to fill-in, but some basic principles which can be applied to almost any briefing situation. There are three basic principles from IPA:
- Be clear about what is needed
- Provide the critical information necessary to complete the task
- Inspire or mot...